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As an entrepreneur, I've been reading an excellent book called "The Four Hour Workweek" (highly recommended). But I was stunned by this dis on page 50 in a section called Doing the Unrealistic Is Easier Than Doing the Realistic:
Realistic goals, goals restricted to the average ambition level, are uninspiring… If the potential payoff is mediocre or average, so is your effort. I’ll run through walls to get a catamaran trip through the Greek islands, but I might not change my cereal for a weekend trip through Columbus, Ohio. "If I chose the latter because it is "realistic," I won't have the enthusiasm to jump even the smallest hurdle to accomplish it. With beautiful, crystal-clear Greek waters and delicious wine on the brain, I'm prepared to do battle for a dream that is worth dreaming. Even though their difficulty of achievement on a scale of 1 -10 appears to be a 10 and 2 respectively, Columbus is most likely to fall through."
I see his point, and I know the author could have inserted Wichita, Omaha, etc. but it still chaps my ass. Maybe he should visit and we could serve him some new cereal.
Launched in August 2010, TheMetropreneur.com is a local online resource devoted to small business development and entrepreneurship. Its aim is to tell the stories of Central Ohio's business community, foster regional economic development and assist entrepreneurs with its resource-heavy focus.