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I think this really comes down to pure economics. I'm sure their 80's station will receive more listeners and thus more ad revenue (money). I think that generally smooth jazz & jazz programming is not as popular as 80's music. According to the report:
"..Radio Group President Alan Goodman, who added that the “minimally profitable†entity struggled to retain jazz listeners."
http://www.jazzcolumbus.com/wjza-103-5-drops-jazz-smooth-jazz-programming-in-columbus/
Now whether the station did a good job of managing the money that came in, I'm not sure. We'd have to get a report of their financials.
My guess, and pure guess, is that simply, 80's radio programming receives many more listeners than smooth jazz & jazz.
If enough people speak up, maybe another station will add smooth jazz/jazz to their lineup. Demand will drive the addition of another station like this.
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