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Walker wrote >>
lisathewaitress wrote >>
I suppose it would start with the Mayor's office? Like I said, this thought started with the Futurists post (I'm not saying they work directly for the Mayor). It is those sorts of groups - the ones who now and in the past 5 years have been trying to combat "brain drain." Remember when we hired that consultant? I'm just saying. I hear the same thing every year, but they continue to not be able to reach young people. THEY = pretty much any group trying to keep young people here and recruit them from other cities.I agree that "brain drain" probably isn't as big of an issue as we were first led to believe, but I do think that David from Columbus Futurists makes some good points about how Columbus needs to create a more entrepreneurial environment. That means more people starting all types of businesses... creative, professional, whatever.
Or at least I think that's a better approach than just trying to come up with a new marketing campaign and trying to sell the city to YPs.
I guess I'm a bit confused as to what reading local blogs has to do with it.
It's just one part of the equation; I guess what I'm saying is that there are a few people out there who, in this one part of culture, are proving they can reach out to this demographic. I'm just using that as an example.
According to Alexa, for example, you reach a huge amount of young people. So hopefully some of these people are asking you how to stay in touch while you are interviewing them.
The blog connection is really the only thing I could come up with off the top of my head (that I fully understand) where you can easily see who is effective reaching this demographic.
If you have a group of business people sitting around talking about how to reach this demo, but they have no track record in doing so, then they should be looking to people who ARE doing it effectively.
Does that help make sense?
I'm not arguing with the goal or the interview or anything, my question is this:
IF this group, or others like it, are getting taxpayer $$ (and I have NO IDEA if they are) to attract YPs, can they do it? Who on their board has proven they can even reach out to that demographic? To use CU as an example, people - young people - choose to come to CU, and the majority of them are even in the sweetest spot of being under 30. If I knew Walker were being paid to consult on how to reach these YPs, I would know they had a chance of reaching the YPs.
Launched in August 2010, TheMetropreneur.com is a local online resource devoted to small business development and entrepreneurship. Its aim is to tell the stories of Central Ohio's business community, foster regional economic development and assist entrepreneurs with its resource-heavy focus.