Why Millennials Don't Want To Buy Stuff
BY JOSH ALLAN DYKSTRA | 07-13-2012
Compared to previous generations, Millennials seem to have some very different habits that have taken both established companies and small businesses by surprise. One of these is that Generation Y doesn't seem to enjoy purchasing things. The Atlantic's article "Why Don't Young Americans Buy Cars?" mused recently about Millennials' tendency to not care about owning a vehicle. The subtitle: "Is this a generational shift, or just a lousy economy at work?"
READ MORE: http://www.fastcompany.com/1842581/why-millennials-dont-want-to-buy-stuff