unejoliefille wrote >>
Jeni's is expensive, not overpriced. The pricepoint is exactly on the mark when you factor in the quality of the ingredients and the integrity of craftsmanship. So really, I assume you meant, "Jeni's is of a higher quality and price point than I prefer (as far as ice cream is concerned)". No one will fault you for that.
Thank you for your contribution; somehow this turned into an ice cream discussion. Oh well? such is the internet. I assume you work at Jeni's or are writing what you have read verbatim off the side of a ice cream container.
No I actually meant Jeni's is overpriced as in "shockingly expensive" not more than I prefer to pay (which is a lesser amount). I mean I wouldn't go there and walk out due to the price; it isn't prohibitively expensive just shockingly so. Pricing for such luxury items is complex though, in of itself.
1. It makes sense to "market" it in such a way as to extract as much money as possible from the buyer. If the cost was less it would be perceived (wrongly) as being an inferior product.
2. Is the taste and the quality of the ingredients good? Absolutely. However, does any ice cream have integrity and craftsmanship? (traits not normally attributed to food items) This point could be argued on semantics but it is basically salesmanship or else it would imply that other cheaper ice creams use poor inferior ingredients.
Some definitely do, but most do not and use ingredients that are better than average and perfectly satisfactory to delicious on a hot summer's day. I don't mean it is comparable to ice cream that you would buy in a tub at Wal-mart, but that is not its competitor anyway.
The relevant question is how much better is it than a
"premium ice cream" (that costs HALF as much!) therefore making Jeni's "overpriced"? I don't think Jeni's is worth twice the price (or double the value) of several other great ice-creams on the market. I am willing to bet the vast majority of people would agree with me.
3. You are not actually paying for the ice cream. You are paying for the premium of having a scarce luxury item in your possession and buying it in a upscale environment. If Jenis was sold at the gas station you would not attribute integrity and craftsmanship to the product. That is how you perceive the product due to how its presented. Starbucks is the master of this concept. Those bastards basically set the price point for coffee for the entire market, extracting as much per cup as it could and thus its competitors used that price-point to charge its customers without requisite expenses and overhead. You will often see "premium terms" with drip-coffee at many stores, knowing that the customer is willing to pay a premium for perception alone on how it is marketed.
4. Jeni's ice cream is delicious. However it is hard to quantify this this because when you eat it you are craving ice cream so your senses may not be objective. After all cold cheap pizza tastes great after a long night too. Would all ice creams taste the same if you had just eaten a gallon by yourself or had to compare several side by side? I'm guessin' they would, it is a com-modified item especially after a couple of scoops.
I just wanted to explain my thinking and that I was not somehow mistaken in what words I used. I think local businesses are great and it makes sense to go after the luxury market as the customers are better in every way (less complaining, more educated, less picky, willing to pay, more likely to return, etc.) than deal with cheapskates who don't tip and leave a mess.
A premium for Jeni's ice creams can also be attributed to the wonderful and unique flavors they have. For a few dollars more you get something that ain't the same old-vanilla flavor. So in that sense it is worth it and is not "overpriced".