jfellrath
Clintonville
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Ann Fisher reported on Facebook that 89.7 FM was moving to all day NPR news, and that WOSU had acquired 101.1 to make it an all classical station.
Is this true? What's happening with CD101?
http://www.facebook.com/#!/pages/All-Sides-with-Ann-Fisher/322618911164?v=wall&story_fbid=132185466812076
catnfiddle
Giant Corncob District
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I just saw that on Twitter and thought it was a joke. Interesting. Wondering how that'll affect WOSU-AM.
sixby9is42
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Looks like CD101 is switching to 102.5, and they're still going to call themselves CD101. WTF? Why didn't WOSU just buy 102.5? More expensive?
turbo ninja
Crumb Bus, Oh.
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Good news from a signal standpoint for CD101. A nightmare for branding, however, considering the frequency is 60% of the identity that has served them for pert near 20 years.
And coming up with a new brand will be just the start - it'll be one hell of an undertaking to replace that iconic oval logo all over town, not to mention hitting up artists from the last 30 years or so to re-record those "You're listening to CD101" song/station ID's.
sixby9is42
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They're not changing their branding.
dubdave00
Dublin
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Yes, they'll get better coverage.
Here's a link to some additional CD101 move info and discussion:
http://boards.radio-info.com/smf/index.php?topic=170781.0
dru
IV
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turbo ninja wrote >>
Good news from a signal standpoint for CD101. A nightmare for branding, however, considering the frequency is 60% of the identity that has served them for pert near 20 years.
And coming up with a new brand will be just the start - it'll be one hell of an undertaking to replace that iconic oval logo all over town, not to mention hitting up artists from the last 30 years or so to re-record those "You're listening to CD101" song/station ID's.
at the same time, their main competition for format apparently just changed. so they have some leeway in terms of marketshare:
http://www.columbusunderground.com/forums/topic/106-7-anyone-listening/page/3#post-310623
turbo ninja
Crumb Bus, Oh.
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sixby9is42 wrote >>
They're not changing their branding.
http://www.cd101.com/1025/
I know the good souls at CD101 pretty well. I also know some of the issues they had with the "CD101" identity - some people didn't associate it with a radio station, which is part of the reason why they went with "The Alternative Station" as their tagline, what, eight or nine years ago? And that was after a good ten years of actually broadcasting on 101.1 FM.
With those struggles in mind, it seems like they're taking the dissociation one step further by identifying themselves with a number different from their actual frequency.
Is the equity of the CD101 brand worth the possible confusion of having to say "Actually, we broadcast on 102.5 FM" every time you want someone to listen? It'll be interesting to watch them handle this situation.
radiotool
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No doubtedly going to be a marketing challenge moving forward! But I think the increased signal strength will convert to more listeners and better ratings... RIGHT about the time that Arbitron starts changing the way they measure radio listening in Columbus.
In my opinion... it will help solidify CD101's position in town.
JaredThompson
Manhattan Beach, CA
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Will CD101 use the same stick in Grove City, or does that go to WOSU?
groundrules
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Lakee911 wrote >>
If 89.7 is taking up NPR all day, what happens to 90.5 WCBE?
they're not related at all, so WCBE is free to continue to buy syndicated NPR programming or put their own original content on whenever they please. WOSU works the same way. Neither station is owned or operated by NPR, they just buy and rebroadcast NPR products.
Talcott
Clintonville
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Lakee911 wrote >>
If 89.7 is taking up NPR all day, what happens to 90.5 WCBE?
Nothing new. Despite airing a lot of similar content since WOSU FM stopped being full-time classical, there's not much crossover in audience. WOSU AM has been full-time news for a long time, and will probably lose listeners (but that would just be an in-house shift), but if people were listening to WCBE during the day, it was because they wanted music instead of talk anyway.
My guess is that it's going to split WOSU's audience a bit, but also bring back people (like my Mom) who stopped listening when they dropped some of the music. It will be a huge boost for CD101 (the signal strength has prevented me from listening many times) and won't impact WCBE, even though WOSU and CD101 are, in different ways, probably closer to them in style and demographics than anything else in town.
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