Walker said:
At the CMC luncheon last week that I moderated on the topic of Downtown retail where Jill Moorhead from The Hill's Market was a panelist, she mentioned that there are only 14 dedicated parking spots. That's pretty small for grocery store standards. Even for a 12,000 square foot grocery store.
Hill's recently took a survey of their customer base to find out more about their shopping needs, and she said that (if I recall correctly) around 40% who took the survey said they plan to walk to the store. Another 20% said they'd bike. Not that those people will use those modes every time, nor is it necessarily an accurate representation of their larger customer base (I think she said around 800 people took the survey) but I do think it's significant.
Additionally, The Hill's will offer online ordering for delivery or for curb-side pickup (you don't even have to get out of your car) to help accomodate the lack of parking.
Time will tell to see how it will all work. But I thought it was worthy of mentioning as an example where perhaps the tides are turning compared to what you may have seen with other retailers or heard from other retailer's concerns.
I wish I could have gone to that CMC but I did watch the video you posted.
Just to be clear, what I said about Hills was intended as a compliment of their business acumen not a criticism. I think they are pretty sharp operators and given the competitive reality of retail downtown I think they were wise to site select a downtown location that has that much parking available.
While 14 spaces may not be a lot by grocery standards, it is a lot compared to just about any other similar sized parcel you could get downtown. It is a really rare find.
If people do back up what they say in the survey in terms of how they come to the store(in my experience respondents tend to be your most conscientious and loyal customers and thus surveys such as these tend to overstate habits such as these. ) then that's great for Hills. But if they don't or don't do it as often as they claim they will, then Hills is equipped to handle that as well.
As you mentioned their online ordering and curbside pickup options will likely help as well.
Personally I would be surprised if their foottraffic did skew that hard to pedestrians/bikers at first anyway, given what they sell. I think 25% is more likely than 60% implied by the study, unless they really think prepared foods at lunch is going to be their strongest hours. A big factor is how much pull they will get from CCAD and Columbus State. FWIW what non-car based footrtaffic does come may likely be a significantly smaller average ticket than that of their car customers, just due to how people tend to shop when walking in Columbus(more frequent trips, less stuff per). Just how it seems to work.
No matter what happens I hope they do well, they've made a lot of downtown people very happy by coming in. Everyone is certainly glad to have them :)