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It's a spicy bacon cheeseburger, except with the almost-healthy vegetables replaced by two eggs. Served up with deep-fried hash browns and 30 oz. of Dr. Pepper, and suddenly breakfast is the most important meal of the day... for statin manufacturers.
I understand that part of the united states commercial code demands every fast-food breakfast sandwich be gross, but the fact that the Wendy's Classic Breakfast Sandwich is served in a hamburger bun just highlights the insanity of the situation. People can, and presumably are, eating a larger burger-and-fries combination for breakfast than they are for lunch.
What exactly is classic about that? What period in American history are they hearkening back to, where griddled ground meat and plasti-cheese were the cornerstone of every meal?
I can't even imagine where we go from here. We've run out of meals to supplant with tinseled burgers, right? I think the only holdouts are special "family-style" dishes that are associated with holidays, so unless someone figures out a way to press ground beef into the shape of a turkey, or a spiral-cut ham, we should be safe for a little while.
Now if you'll excuse me, I have to make a phone call to Wagamama to pitch them on my "ground wagyu maki with fingerling potato tempura."
Launched in August 2010, TheMetropreneur.com is a local online resource devoted to small business development and entrepreneurship. Its aim is to tell the stories of Central Ohio's business community, foster regional economic development and assist entrepreneurs with its resource-heavy focus.