drew
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Hi All -
We're working on van art for our new business, and frankly have been having sort of a tough time with it - it's far tougher to get something to fit properly on a van compared to a sheet of paper!
So, I thought I'd tap into the brain trust here on CU, and solicit your opinions on what we've done so far. Any thoughts?
Core_Models
Columbus
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Number one is my favorite by far. Kind of reminds me of a safari bus (no idea why), and I kind of equate the service with a food safari.
ETA: I also think its the most "stand out" of them, which will generate the most turned heads on the road.
drew
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Core_Models wrote >>
Number one is my favorite by far. Kind of reminds me of a safari bus (no idea why), and I kind of equate the service with a food safari.
ETA: I also think its the most "stand out" of them, which will generate the most turned heads on the road.
That's an interesting point. We've beens shying away from that one, but mostly because it's expensive (a 'half wrap'). Have to figure out if it'd be worth 2-3x price of others.
osulew
My house...in the middle of my street
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#4 for sure. The other logo is cool, but I wouldn't know what it said as it whizzed by. 4 is easy to read and gives me the website right there to see what you're about. And I love the inclusion of eat. drink. explore...gives people more of an idea of what you're up to. The pic on #1 bugs me...very Columbus-ish, but not food-ish enough...and again...when you drive by and I can't make out what the logo says, I can't piece it together with that pic. And the others don't really elicit any sort of reaction.
ETA: I'm with Joev...that tan color does nothing for my appetite at all...it's like boiled chicken beige.
drew
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cc wrote >>
Maybe you should paint it a brighter color (taxi Cab yellow?) since it will be free advertising while you go on your tours and people will see it by the stops...
It's an interesting thought, though I suspect there's a balance between how much we want the van to be seen, and our tour participants tolerance for what they might want to be seen in.
Talcott
Clintonville
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I like #1 best, but I'm also a sucker for local history and sepia-tone.
My only issue with it is the logo on the door blends in a bit too much to the background.
That said, Columbus pointing to your website and slogan gives it a really good visual flow.
My inclination is that it's more important for the van to be striking while parked than while moving. If I'm driving, I'm rarely going to spend that much time looking at the sides of a van that's passing me. On the other hand, it would be worth at least putting the logo and website on the back door so that someone behind you can read it.
#4 is second place for me. I like the big letters and the utensils. I think I'd rather the door logo from #1 and #2 instead of the website though.
drew
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Talcott wrote >>
That said, Columbus pointing to your website and slogan gives it a really good visual flow.
My inclination is that it's more important for the van to be striking while parked than while moving. If I'm driving, I'm rarely going to spend that much time looking at the sides of a van that's passing me. On the other hand, it would be worth at least putting the logo and website on the back door so that someone behind you can read it.
Absolutely. We intend for the back to carry the communication when the van is being driven.
We like #1, but aside from cost, we wrestle with it because it doesn't really say 'food', visually.
Core_Models
Columbus
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but it does say exploration...
:D
Talcott
Clintonville
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osulew
My house...in the middle of my street
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Ok...duh...could only see pics of the front half of the vans at work. DUH. #4 is still way my fave, followed by 2 and I like the first one much much much less now that I can see all of it. And I didn't like it at all in the first place.
drew
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jarsloth wrote >>
I like #2 as it seems more balanced (from a design perspective). It's not overly decorated and manages to get the message across with a text size that isn't overwhelming. It's clean, to the point, and branding is preserved.
You are definitely making sense... gets the point across (and the brand) without shouting.
joev
Merion Village
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drew wrote >>
jarsloth wrote >>
I like #2 as it seems more balanced (from a design perspective). It's not overly decorated and manages to get the message across with a text size that isn't overwhelming. It's clean, to the point, and branding is preserved.You are definitely making sense... gets the point across (and the brand) without shouting.
But I'm not sure subtle is what you should aim for with a vehicle wrap. You want people to turn their heads in traffic. Any ideas on vendors? If you're still looking, Signarama up near the Budweiser plant has done great work for us in the past, including repairs to wraps.
lifeontwowheels
Highland West
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I'm digging Columbus with a taco.
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