Trader Joe's tries to keep quirky vibe as it expands quickly
By Shan Li, Los Angeles Times
October 26, 2011, 5:14 p.m.

The Southern California grocery chain is opening larger stores across the nation to accommodate more shoppers and a greater variety of low-cost, foodie-friendly items. Customers, who adore the 'homey' feel of its stores, have mixed feelings.
READ MORE: http://www.latimes.com/business/la-fi-trader-joes-20111027,0,2287906.story




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