On Restaurants | Local pizza shops defend turf from new rivals
By Denise Trowbridge
For The Columbus Dispatch
Tuesday July 10, 2012 5:37 AM
Local pizza shops are fighting to hold on to a shrinking piece of the pie. “There are a lot of restaurants not having a lot of luck in the pizza business right now, with zero growth in sales,” said Mark Ulrey, owner of Flyer’s Pizza. “In this market, with the economy the way it is, if you don’t have a fantastic product and you don’t know who your audience is, it’s extremely difficult to be successful.
The past five years have not been kind to pizza purveyors, according to international research firm IBISWorld. Consumers cutting back on spending, plus intense competition from other pizza restaurants, have buffeted the sector.
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