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Taco Bell Rolls Upscale Cantina Bell Menu Nationwide
Marketing Features Menu Creator Chef Lorena Garcia
By: Maureen Morrison Published: June 06, 2012
Taco Bell is about to go head to head with more upscale fast-casual chains like Chipotle, launching its Cantina Bell menu nationally on July 5 with marketing that will feature chef Lorena Garcia, who created the menu.
The chain began testing the menu in January in Louisville, Ky., and Bakersfield, Calif., positioning it as more upscale and fresh, with ingredients such as black beans, "fire-roasted" corn salsa, cilantro rice, pico de gallo and citrus- and herb-marinated chicken that many consumers have come to associate with Chipotle. The Taco Bell prices, however, are lower. The menu will include a Cantina Burrito Bowl and the Cantina Burrito -- both with veggie, steak or chicken options -- priced under $5; similar items at Chipotle average around $8. The new menu will also include new sides, including chips and guacamole and black beans and rice, each for $1.49.
READ MORE: http://adage.com/article/news/taco-bell-rolls-upscale-cantina-bell-menu-nationwide/235189/
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