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YouTubeSÃO PAULO: Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the "delete all" button and offer its residents unimpeded views of their surroundings.
But in proposing to transform the landscape, officials have unleashed debate and brought into conflict sharply differing concepts of what this city, South America's largest and most prosperous, should be.
City planners, architects and environmental advocates have argued enthusiastically that the prohibition, through a new "clean city" law, brings São Paulo a welcome step closer to an imagined urban ideal.
Columbus Underground Messageboard » General Columbus Discussion
Sao Paulo goes billboard free
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milodesc
NJ
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Posted 5 years ago # -
Walker
The KLD / Downtown
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Wow. Those photos look weird. The billboards are still there, just "abandoned". I wonder if they have to take them down sometime? Otherwise the "eyesore" factor isn't improved as much.
I wonder how this affects their local economy as well. That's a lot of advertising revenue that major company dump into their city that also went away when they hit "delete all".
Posted 5 years ago # -
twistofreality
Northwest
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I think it's really interesting that, based on a comparison between the photo in the article and the Flickr photos, the buildings seem a lot more run-down without the visual distraction of the advertisements. And I agree, Walker, that the billboard frames are much more of an eyesore than the billboards themselves. Hopefully this change, if it sticks, will force the area into a more structural aesthetic.
Posted 5 years ago # -
vestanpance
Harrison West/at work OSU
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looks like commy east Germany from the 80s
Posted 5 years ago #
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