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From CNN.com
RNC chair plans 'off the hook' campaign, tells critics to ‘stuff it’
Posted: 01:16 PM ETFrom CNN Associate Political Editor Rebecca Sinderbrand
Steele plans an agressive PR push for his party.
(CNN)  Republican National Committee Chairman Michael Steele says his party is going to launch an "off the hook" public relations campaign that will update the GOP’s image by translating it to "urban-suburban hip-hop settings."
The new GOP leader told the Washington Times that the party’s defeat in states such as North Carolina and Virginia made it clear they needed a new approach.
“We need messengers to really capture that region  young, Hispanic, black, a cross section…†he said in an interview published Thursday. “We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings.â€Â
He added, jokingly, that “we need to uptick our image with everyone, including one-armed midgets.â€Â
Steele described the new multi-platform PR offensive as “avant-garde, technically. It will come to [the] table with things that will surprise everyone  off the hook.†Asked whether that meant cutting-edge tactics, Steele demurred. “I don't do 'cutting-edge,’†he said. “That's what Democrats are doing. We're going beyond cutting-edge.â€Â
Wow. I'm not even sure where to start with this. What exactly is an "urban-suburban hip hop" setting?
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