The success of Whole Foods says something about the progress of the organic foods movement. That's cool. So I prefer to shop Whole Foods instead of say, Giant Eagle, generally speaking.
But when shopping Whole Foods I still feel like a consumer. By contrast, when shopping the Clintonville Community Market and farmers markets, I feel more like a participant in the process.
During the summer and fall, I can buy produce friends and I w/ Four Seasons City Farms have grown, and produce grown by people I've spoken w/ such as Jaime Moore and Adam Welly of Wayward Seed Farm.
By the way, most of the growers I talk w/ at farmers markets are not vegetarians, not to mention vegans. Some of them even agree with farm animal confinement and use---at least occasionally-- pesticides and chemical fertilizers.
Though I don't agree with them on those things, they are still the real, flesh-and-blood people who are producing some of my food. I'd rather give more of my support to them than put even more money into the hands of the large corporations that dominate our food system.
Compared w/ my experience at farmers markets and the co op in Clintonville, Whole Foods seems to involve having more of a sense of detachment.
What do you think ?