Wow! That some goofy stuff we got served. The concluding lines of the biz journal article say it all
McGinty said it’s up to Columbus residents and businesses to elevate the city’s image as “open and smart.”
“We have to pay this off,” he said. “The real branding is how we behave.”
We have to pay it off indeed. The real branding is how we behave???? What are we morons, "sit up straight Bubba, look sharp Earl, wipe that drool off your chin. We have to live up to our branding!"
What's up with the umlaut or star above the U, is that a tip o the hat to German village? Saw the arches in the first image in the biz journal article...my first thought with "open" was "open hearts open minds" (a great branding for the United Church of Christ) . yes it is code for gay friendly..why not "cruise by and check us out" , or Columbus you'll like our package of tax breaks, corporate subsidies, and somnambulant media.
the open smart motto link takes one to the about/present page
Celebrating the present (Zen?)
Columbus is a city with an open-minded approach to life and business. It’s a smart city with a progressive attitude, where people are free to go out on a limb. Where diversity isn’t just a state of being, but a state of mind. It’s made real through people, businesses, and neighborhoods — every day. Because we share the philosophy that Columbus is open to all, we are always taking risks, always thinking big, and always open to new ideas.
OK that's some pretty weak text, it sounds very high school graduation, pollyannish. The buzz-words are very tired. Go out on a limb? hardly, always taking risks? do we live in the same town?
From Why Columbus (an admission of inferiority?)
the third speaker comes right out and addresses our gayness