The weird part is how tongue-in-cheek the gay reference is. It is saying "open" wink, wink, nod, nod... as if saying "sure we have a lot of gays", but our gays are "well behaved" or are kept under control or something. That saddens me.
Columbus is known for a large gay and gay-friendly population. I've always been very proud of that. It is in poor taste to brand as if to attract potential businesses/economic development that we "have our gays under control" or whatever this "brand" is trying to say without actually saying it.