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Rebranding Columbus

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Started 2 years ago by Walker
Latest reply from News

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littlefishy

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The weird part is how tongue-in-cheek the gay reference is. It is saying "open" wink, wink, nod, nod... as if saying "sure we have a lot of gays", but our gays are "well behaved" or are kept under control or something. That saddens me.

Columbus is known for a large gay and gay-friendly population. I've always been very proud of that. It is in poor taste to brand as if to attract potential businesses/economic development that we "have our gays under control" or whatever this "brand" is trying to say without actually saying it.

Posted 1 year ago #
Walker
The KLD / Downtown / Gay Street
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The "open and smart" thing is intentionally left open-ended so that it can be used to mean a very wide variety of things.

Posted 1 year ago #
alexs
Limestone bluffs of the Scioto
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They should go with a crossroads theme. From Indian paths and water trails to canals and roads and highways, this has always been a place where interests converge - and that's just in the simple physical sense. That brings about convergence among diverse social elements and activities.

It's not so much that we need to boast about being open, but we can at least say we're not closed. This is not like some places where if you're not born there, you're an outsider for life.

Posted 1 year ago #
johnwirtz
Glenview, IL
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alexs said:
They should go with a crossroads theme. From Indian paths and water trails to canals and roads and highways, this has always been a place where interests converge - and that's just in the simple physical sense. That brings about convergence among diverse social elements and activities.

It's not so much that we need to boast about being open, but we can at least say we're not closed. This is not like some places where if you're not born there, you're an outsider for life.

Isn't that indiana's slogan? "Crossroads of America"

Posted 1 year ago #
polymethylmethacrylate

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"America's Jelly Filling". How does that strike you?

Posted 1 year ago #
alexs
Limestone bluffs of the Scioto
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polymethylmethacrylate said:
"America's Jelly Filling". How does that strike you?

That would be Indiana.

Posted 1 year ago #
clancy12

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JonMyers said:
I dunno. A lot of these slogans just ring as gibberish to me. A concerted marketing campaign can build meaning into these slogans, but that costs a lot of money. I don't watch TV or commercials so "Pure Michigan" means absolutely nothing to me. I would suspect people don't naturally refer to Michigan as "pure" in the course of their conversations about the state.

Really? "Pure Michigan" has actually been very successful. It is one of the most visited travel web sites. Of course, with three Great Lakes and a multitude of inland lakes, tourism has always been one of Michigan's top industries. If you don't like the outdoors it may not be the place for you, but there are plenty of people who plan their vacations around outdoor activities.
There's the rub. There has to be something truly special or all the marketing campaigns in the world aren't going to work.

Posted 1 year ago #
News
Columbus Underground
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Columbus’ Creative Energy Helps Build City’s Brand, Nationwide Notoriety
Wednesday January 30, 2013 4:27 PM

Six years ago, the City of Columbus came to a crossroads about its identity. Mayor Michael Coleman formed a committee that sparked the process to explore the capital city’s image – or lack thereof.

More than just a branding message came out of the effort, though.

READ MORE: http://www.10tv.com/content/stories/2013/01/30/10tv-news-presents-columbus-creative-energy-helps-build-citys-brand.html

Posted 3 months ago #