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YouTubeDoes anyone know what the new stores are that Easton says "they can't talk about yet". They're building a whole new building next to the Gap and apparently they're all places that have never been in the Columbus Market.
Columbus Underground Messageboard » General Columbus Discussion » Q&A
Q: What are the new stores coming to Easton?
[51 posts] [26 contributors]
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columbusguy20
5XNW
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Im glad you brought this up. I heard that Easton was going to get a free-standing Louis Vuitton or Gucci. This is just a rumor and the only thing I have heard regarding any new and/or exciting stores. I wish they would tell us something. It sure as hell better be worth the wait and all the secrecy!
Posted 4 years ago # -
columbusguy20
5XNW
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doctor's offices? i hope you are kidding. like there aren't millions of them in columbus already?
Posted 4 years ago # -
thatsmydog
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West Elm is one, like a pottery barn or crateandbarrel
Posted 4 years ago # -
vestanpance
Harrison West/at work OSU
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West Elm is awesome. I hope that is true.
Posted 4 years ago # -
backstagerob
Dublin
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Guest wrote I'd like a huge Euro-style H&M that actually sells men's clothing.
Amen....I am still mad the one at Tuttle only sells womens clothes! :?
Posted 4 years ago # -
thatsmydog
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The west elm manager in Cinny told me west Elm was coming to Easton within 12 months.
Posted 4 years ago # -
Walker
The KLD / Downtown
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Guest wrote I'd like a huge Euro-style H&M that actually sells men's clothing. An Armani Exchange would be nice as well.
I went in the one here in San Fran last night and I curse Tuttle Mall for only having women's clothes in theirs.
I'd love to see a nice 2-to-3 story H&M downtown in Columbus. Perhaps in a revamped City Center.
Posted 4 years ago # -
columbusguy20
5XNW
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West Elm seems very nice. I just wish we got it before Cincy did! Easton is also missing a Lacoste store. Speaking of Louis Vuitton and Gucci, Columbus had a Gucci store at one time; it was at City Center till about 1991 or so before they closed down that store and a number of others. But I think its time to bring them back to Columbus, as well as put in an Armani Exchange. I mean hell, the market for a stores like that is here or it seems to be!
Posted 4 years ago # -
Alexandra477
Short North
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West Elm is owned by Pottery Barn, I think.
Lacoste would be nice. I think a Tiffany would do well up there.
Posted 4 years ago # -
dru
IV
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[quote="Dragona"]West Elm is owned by Pottery Barn, I think.
quote]
West Elm and Pottery Barn are both owned by Williams-Sonoma.
They've been expanding WE store locales based on where their online orders come from - thus Cincy beat us out. There's nothing on their web site indicating a new WE location yet, and they list stores opening as late as fall 2007. So while I'm hopeful, I'm not anticipating it in the near future.
Posted 4 years ago # -
Brewmaster
Portland, OR
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http://www.costar.com/News/Article.aspx?id=800EF187FEE8D530D4D514F80CCC6746&ref=1
Retailers Reveal Growth Strategies at Lehman Bros. Conference
Williams-Sonoma Growing West Elm Brand
San Francisco-based Williams-Sonoma (NYSE:WSM) continues to prevail despite the current climate in the home furnishings and accessories industry. Projecting a modest increase in first quarter revenues and decreases in comparable sales across most of its brands, which include Williams Sonoma, Pottery Barn, Pottery Barn Kids, PB Teen, West Elm and Williams Sonoma Home, the retailer is focusing on operational, merchandising and multi-channel marketing improvement this year as opposed to store growth.
The company plans to grow its selling square-footage by 5.5% to 6% in 2007, compared to 8% growth in previous years. Specifically, the company will add 13 net new locations, which includes five new West Elm stores and two new Williams Sonoma Home stores. Square footage growth will occur substantially through the expansion of 20 stores in its core brands this year, which will be temporary closed for remodeling at times throughout the year.
At the Lehman Conference, Williams-Sonoma EVP, COO and CFO, Sharon L. McCollam, shared the company's real estate growth strategy at its promising West Elm brand, which has some of the best-performing stores in the entire company. West Elm is targeted to the design-savvy customer and offers a broad range of price points. With a goal to create destination lifestyle stores at West Elm, the company has adopted a completely different real estate strategy from its other brands.
McCollam commented on the growth planned for West Elm this year, "The five stores added at West Elm this year is a much smaller number than we initially anticipated because we are being very selective with the real estate. This is not about our appetite for more West Elm stores; we are so pleased with our performance in this brand." She went on to explain why the roll-out of West Elm stores will proceed at a slower pace, "At the end of last year we had 22 West Elm stores; 20 of those 22 stores are with different landlords. Compare this to our core brands, where 40% of our stores are with only five different landlords. We have concluded that West Elm and Williams-Sonoma Home stores will not be mall-based, which makes growth tougher because we aren't dealing with our everyday landlords. This is a very different business model for us and we are learning a lot about it."
Patrick Connolly, EVP and Chief Marketing Officer further explained, "We have identified within each area specifically where we want to be and are waiting for the right spot. In a couple years, we don't want to regret that we grew too quickly due to a lack of discipline or settling for second or third level locations in a market." So what is the "right spot" for West Elm? The 22 stores already open are located in some very high-profile and expensive locales including retail street front in downtown settings and newer open-air lifestyle centers. Some existing locations include Coconut Point and Shops at Midtown in the Miami area, New York City's Chelsea area and Front Street, Tyson's Corner Center in Virginia, Atlantic Station in Atlanta, and Victoria Gardens in Rancho Cucamonga.
Williams-Sonoma made a decision to open West Elm stores with larger footprints. The average West Elm store is 15,000 to 20,000 square feet, compared to Williams-Sonoma or Pottery Barn stores, which average 5,000 square feet. Connolly explained that the company learned from the size of stores opened in its core brands, "With Pottery Barn and Williams-Sonoma, after we opened we learned we could have opened a bigger store and its tough to expand in a mall. For West End, we chose the opposite approach and in some cases our store is bigger than our product assortment, but we are improving that."
With five locations slated for opening in 2007, the company does plan to add more West Elm stores in 2008. The largest West Elm store, 37,000 square feet and two stories, will be opening in a Downtown Washington D.C. this summer in the historic Woodward & Lothrop building at 10th and F streets NW. The other stores slated for summer opening include the Mall at Millenia in Orlando, FL, Treasure Island in Paramus, NJ and Hill Center in Nashville, TN. Lastly, a store is slated for Fall opening at St. John's Town Center in Jacksonville, FL.
Posted 4 years ago # -
leighhouse
German Village
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Yeah, sorry to say - it is offices. I know an agency that looked at the space - custom buildout to suit.
Posted 4 years ago # -
Andrew Hall
Dennison Place (The Circles)
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An Armani Exchange would be sublime, though I mostly care about the t-shirts and I order those online.
A.
Posted 4 years ago #
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