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Please watch and critique

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Started 2 years ago by lisathewaitress
Latest reply from Manatee

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lisathewaitress
SoHud
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There's a good chance I'll regret this, but nonetheless...

I am entering a contest to become the social media goddess for a winery. Obviously this would be the most amazing job ever.

The main part of the application process is a 60 second video. If you would like, you can watch other applicants' videos here: http://www.areallygoodejob.com/video-thumbs.aspx

I was hoping maybe some of you media gurus could offer some thoughts. One thing I have to do is include some knowledge of the winery. I was thinking of maybe a ticker at the bottom, but I don't know if that would be too "busy." And also I don't know how to make said ticker. I've never made a video before, so please don't laugh! I'm using Windows Movie maker and no, I am not going to go out and buy new software, etc. I'm poor and have to use the tools I have!

Okay, enough warm up. If you would like to offer advice, please make it constructive. There will be music playing, just so you know if at work. I don't seem to know how to embed, so here's a link...

Get the Flash Video

Posted 2 years ago #
lifeliberty
Here
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I liked it. My brain shut off after seeing what appeared to be a ruben from Danny's deli. There was kind of like a whirlwind in my mind while watching it.

I enjoyed it, but it didn't sell me on anything. Like are you selling yourself, or the idea of Columbus, or something?

Posted 2 years ago #
lisathewaitress
SoHud
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hahaha! guess I do know how to embed! it didn't show up in the preview...

Posted 2 years ago #
lifeliberty
Here
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you just put in the web address and the board automatically will show the utube video (I think)

Posted 2 years ago #
Bear
The woods
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Gorey font, right? Points for that.

I like the images and the general idea. Some are really breathtaking. I think they go by way too quickly, though -- I don't really have time to enjoy them as much as I'd like. Half as many for twice as long, would be my take.

And... the more I think about it, the more I worry about what kind of message that last line -- "imagine what I could do with Sonoma County" -- sends. It sounds like you're kind of down on Central Ohio (the preface that comes to mind is "if I could do THIS with Central Ohio"), which, for anyone who knows you even a little, is the farthest thing from the truth, but someone who doesn't know you could, I'm afraid, read that into it.

ETA: But those caveats aside, I'd say I like it -- it does a good job of showing how you've got a real talent for showcasing the great stuff in an area. Assuming that's what they're looking for.

Posted 2 years ago #
Andrew Hall
Dennison Place (The Circles)
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I like it, but I am not sure it hits the mark for this particular purpose. If I were evaluating it from their perspective :

The job involves a huge degree of interactivity and wine lifestyle = fun. Pictures of food are great but except for a few chefs, there is no human element to it. What sells me on you to represent my brand? Where is the fun?

Speaking as me, I recognize your take on it and it appeals to me personally more than all the other goofball crap I saw on the sight. I suspect though that they want someone who people will identify with the brand and you need to sell that. Do you have some footage or anything from your dinners? Even a menu or something? Testimonials from happy people? That is a really solid, really good, real world thing you've done and that puts you ahead of a lot of the people.

Technically, the last 15 sec are empty except for credits. That is 1/4 of your time.

A.

Posted 2 years ago #
Core_Models
Columbus
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I don't think it does anything for you honestly Lis, I think it isn't a bad video, but my interpretation of this is that it is as much about you as anything else, and on that level it fails. I would think that your hubby's creds would be worth a mention, that your blogging history and experience worth a mention, more bio...less music video. This strikes me as a personality type job, an almost spokesmodel position, so time to drop the curtain and be Lisa a bit.

Posted 2 years ago #
chaptal
West Side
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The food pictures move too quickly. Where's the wine? Where are you in this?

Posted 2 years ago #
Hael

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slow down the picture montage and include more images of happy people and wine.

Posted 2 years ago #
lisathewaitress
SoHud
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thank you all for your thoughtful words; all of your suggestions make perfect sense.

I was trying to avoid the "hi i'm lisa and i'm awesome" thing so many others did. fortunately the deadline was extended so I have time to go back to the drawing board!

Thanks again!

Posted 2 years ago #
Neil Jaye

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I just did not think it was strong from a selling standpoint. I could not identify a central message with the piece which will make it confusing. I guess I would say, if you didnÃ¢â‚¬â„¢t put any explanation would a viewer know what youÃ¢â‚¬â„¢re trying to accomplish? The pictures flashed by rather quickly and seemed rather random than created with a purpose and goal in mind. I would incorporate dialogue and video images to bring more strength to your message, but I understand that may be hard. But thatÃ¢â‚¬â„¢s just me and I quickly watched it. It is good work considering you admittedly have no real experience. GOOD LUCK!!!!!

Posted 2 years ago #
Core_Models
Columbus
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lisathewaitress wrote >>
thank you all for your thoughtful words; all of your suggestions make perfect sense.
I was trying to avoid the "hi i'm lisa and i'm awesome" thing so many others did. fortunately the deadline was extended so I have time to go back to the drawing board!
Thanks again!

heh...I wouldn't do that either, the whole "Hi...meet me" thing, but there's got to be a clever way to visually present those ideas...and you...that beats the self interview type deal.

Posted 2 years ago #
Anne
King Lincoln
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Do you have any photos of you serving wine at the NM wine festival?

To me, the video showed that you can take nice pictures and put them in a pretty slideshow. I do not mean that to be harsh.

I agree with others that you need more pics of you interacting with the community.

How long does the contest run?

Posted 2 years ago #
lisathewaitress
SoHud
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it runs for 2 more weeks.

Posted 2 years ago #
Walker
The KLD / Downtown
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I mostly agree with what everyone said. Great images, but an unclear message. If you are heading back to the drawing board, I'd make sure to establish a clear message first, and build your imagery around that.

I also agree that cutting the number of images in half and letting them play out longer would be a good idea. I think I spotted three of four burger images in a row. Good looking stuff, but I think you can say just as much with one good image in four seconds as you can with two images and giving them two second each.

Otherwise, I think you're on the right track! Let us know when you've got the revised version up! Is there any sort of public voting component that we can help out with? :D

Posted 2 years ago #
CMH Gourmand
(King of) the (Clinton)ville
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Breaking it down from what the site presents:

Be an excellent communicator, imaginative and inquisitive. Show us your marketing and public relations track record for effectively using Web 2.0 tools including social networking sites, video-sharing sites, blogs and more on both computer and mobile devices.

You have that - show it - a photo of the Restaurant Widow Blog / logo, a sample of one of your twitter posts, etc.

You should be passionate about wine.

You have that and happen to be married to someone that is super passionate about it - now it is time to make Chris jealous with one of your wine trips. I don't see the wine passion in version 1.0

In addition, youÃ¢â‚¬â„¢re a Ã¢â‚¬Å“people personÃ¢â‚¬Â who can speak to customers, colleagues and media.

You have been in the paper, on the radio, you present workshops, you do Sunday diners that all fits into who you are and what they are looking for.

You have great verbal and written English language skills.

Take a look at some of the digital storytelling resources that the OSU Library has and add some Lisa style commentary to version 2.0. http://telr.osu.edu/storytelling/storytelling.html

We want to hire a social media whiz who will report on the cool lifestyle of Sonoma County Wine Country - TO tell the world about our wines and the place where we live: the Sonoma County Wine Country.

And - tell people what youÃ¢â‚¬â„¢re learning about winemaking.

Lisa - you are passionate about food and helping people in Columbus connect with that - so the video needs to focus on the passion you have for food and wine - Columbus does not factor in. I'd save about 8-10 of the food and chef photos, ditch the non food photos - including the cat (sorry cat) slow down the image spacing and look for some images of you doing more of what you do. Each one of the images you save has a connection to you and tells part of your story - The North Market, Alana, etc. You have 60 seconds to tell the story of you and show that you are doing / living the things they looking for. You are on the right track for sure and the photos look great.

Do you have a photo of you on the radio, at Wild Goose (if you can teach salt - you can teach wine for sure).

Posted 2 years ago #
karenS
UA/Hilliard Area
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I liked the video, but after reading only the intro in your post (not looking at other videos or the rules for submission), right before it got to your statement about Sonoma County, I thought to myself: what does this have to do with wine? Tons of food pictures, but no wine pictures? I would expect that THEY would expect to see something wine-related to demonstrate that you have knowledge or appreciation for wine and an ability to write about it. I'm not sure hamburgers and kittens convey that really, although both looked appetising. Oops, not the kittens so much maybe . . .

Posted 2 years ago #
Bear
The woods
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You know which images would be awesome in this? Interspersed throughout the montage of images? This just hit me as I was walking in to Alana's yesterday -- that artwork series in their entryway, the one that shows how to appreciate wine using all five senses. It shows a passion and sensibility for wine, but at the same time the images are so comical that they can't really come across as snobby. I bet Alana would love to have them featured, and that would cover a lot of the wine angle.

Posted 2 years ago #
Hael

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What Bear said. Also, I'm hearing different music too, maybe classical, perhaps Mozart.

Posted 2 years ago #
karenS
UA/Hilliard Area
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I see what you're saying, Bear, but for Lisa to use those images in her self-promotion - especially since the point is to demonstrate her knowledge of wine and her ability to impart that knowledge - implies that she was the creator of that artwork. Maybe she was, I don't know. But if she wasn't, then to use it without permission of the artist (even if she has permission of Alana's, unless it was work for hire), could constitute copyright infringement. Pictures of plates of food is one thing; using photographs of someone else's artwork for your own self-promotion is quite another and could land her in some trouble.

Posted 2 years ago #