RSS
Twitter
Facebook
YouTubeI saw this post on iLounge today, what I don't understand is how the content providers have a say in what is charged. I'm equating it to the way a store would purchase a product to sell. In this example wouldn't it be considered price fixing if the seller told the store what can be charged for their product?
Columbus Underground Messageboard » General Columbus Discussion » Music
Please explain how iTunes pricing works...
[3 posts] [2 contributors]
Topic Rating:
(Total Ratings: )
Rate this topic:
Rate this topic:
-
rave_til_dawn
Dennison Place
Login to Send PM
Posted 4 years ago # -
shroud
Polaris
Login to Send PM
Not that I want to defend the big media companies here, but in their minds Apple is essentially doing their OWN price fixing. It's tough because iTunes has such a huge market share of the online music/movies/TV sold, but basically it's as if the largest store (say Wal-Mart, but with even LESS competition) told them "We'll sell your DVDs, but we're charging the EXACT SAME AMOUNT for EVERY DVD sold. And that amount is... $5 (or whatever)".
The media companies want to work the market to charge more for the newer, popular stuff that people will pay more for (say Justin Timberlake's latest single, or the new Harry Potter movie), and less for the older, less recognizable stuff people could care less about.
While I still think electronic copies of music and TV and such could be even CHEAPER, and DRM is bad news, I think Apple has gone a long way to fighting AGAINST price gouging in the US by trying to fix the prices... it's a shame NBC got into a brawl with them, because in the long run it hurts both Apple AND NBC IMO.
Posted 4 years ago # -
rave_til_dawn
Dennison Place
Login to Send PM
Agreed, I'm curious if Apple is buying this content at a fixed price, or they are working together to come up with a price to the consumer. It seems to me that if NBC said, we'll sell you our episodes at $3 a piece, Apple would have no choice to sell them for more.
I agree, it seems silly for on both sides, but Stevie J gets what Stevie J wants.
Posted 4 years ago #
You must log in to post.
Launched in August 2010, TheMetropreneur.com is a local online resource devoted to small business development and entrepreneurship. Its aim is to tell the stories of Central Ohio's business community, foster regional economic development and assist entrepreneurs with its resource-heavy focus.