So that makes it ok to build something that does not fit in with the neighborhood at all. I guess I'm not understanding why this concept is so hard to understand. I'm beginning to wander how much market research they actually conducted in the Short North and surrounding areas before and after choosing this site. It did seem kind of odd to me right off the bat.
That wanting people to hear about it regardless of the approach works in places where the populace expects to be insulted on a regular basis (the coasts). They still show up after you open.
If that was even remotely the case here, BoMA (insert overly aggressive non-native idea here) would still be around.