I like the location, and think that the center of Downtown could do with a venue that is more lounge/bar than restaurant. I really want this to do well.
What worries me is the "high-end" descriptor. That type of lounge concept gets tried from time to time and it either goes down in flames, or the concept is altered pretty drastically within the first few months when the "new place" buzz wears off and the crowds start to thin.
Nightlife crowds are a fickle beast, and I hope that this place will have some longer lasting appeal.
For me personally, this location is perfect as it's inbetween work and home. I would love a place like this to grab an after-work cocktail with a client, or a spot for the wife and I to walk to from home.
That being said, there's already lots of other options in the area for drinking and entertainment, and I think to be successful, you need to stand out. If I want a casual spot to hang afterwork, there's already Tip Top. If I want something a little classier, there's Due Amici and Latitude 41. If I want something really high end, there's the bar at Mitchell's.
What I want to know is how Creme will be different from these options. Will it be the music? Will it be the drinks? No matter what the differentiation is... it needs to be drastic enough to not just compliment the existing nightlife on/around Gay Street, but be a regional draw for other people to come Downtown.
Looking forward to the opening and checking this place out.