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New "@5:30on4" newscast on NBC 4

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Started 3 years ago by turbo ninja
Latest reply from whawhawha

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turbo ninja
Crumb Bus, Oh.
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NBC 4 keeps promoting an "interactive" redesign of their 5:30 newscast, including an emphasis on social media, user-generated content and other non-old-school applications.

The first couple minutes are like "Facebook for Dummies" and I'm not sure how they'll bridge the gap between savvy users who think Cabot Rea isn't the face of interactive media applications and old ladies who think the Internet is a tool of the devil (or if they'll even try to bridge it, for that matter).

NBC 4 has the right idea by trying to work this stuff into their presentation, but the technology needs to get to the point where it can be mentioned in passing, without having to carefully explain or contextualize what "Twittering" is, or even something as simple as an online poll (I'm talking about YOU, Cabot).

Let's hope the training wheels come off quickly or else they'll end up aiming for the middle and missing both halves entirely.

Posted 3 years ago #
vestanpance
Harrison West/at work OSU
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I watched this last night.. I know it was the first run but man... it seemed really awkward.

Posted 3 years ago #
Walker
The KLD / Downtown
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So, as a 29-year-old tech-nerd who gets all of his news online, I'm expected to tune in at a specific time on their station for their version of what I'm already getting through Twitter or Facebook or wherever else?

I'm not really seeing the point for me.

Unless they're going for the "I'll tune in to see if my tweet makes it on tv tonight" demographic... the same folks who pick up the local weeklies and magazines to see if their photo made it into one of the event photo sections.
Still, I'm not really seeing the point for me.

But I guess for the less-tech-savvy this could be something worth watching? Maybe?

Posted 3 years ago #
CaD
Dublin'ish
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Hehe and they said they were going to be talking to local bloggers and I kinda assumed you were in on this Walker :o

Posted 3 years ago #
vestanpance
Harrison West/at work OSU
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i always have the news on while I make dinner.. background noise. This program seems odd.

Posted 3 years ago #
michaelcoyote
!seabus
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no podcast?

Posted 3 years ago #
Walker
The KLD / Downtown
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CaD wrote >>
Hehe and they said they were going to be talking to local bloggers and I kinda assumed you were in on this Walker :o

I'd be more than happy to talk to them. ;)

And then I would hope that 6by9is42 would get it posted on youtube for me so that I could see it. ;)

Posted 3 years ago #
antipixie_karee

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michaelcoyote wrote >>
no podcast?

That's what I was wondering. A friend of mine was in the Freecycle.org segment and I missed it because of work. Naturally, I assumed I'd be able to find the clip online afterwards, but all that's been posted a day later is the text.

I'm assuming that all the awkwardness and "twitter for dummies" stuff will pass once they get into the swing of it. It's pretty clear that this is new territory for some of them.

Posted 3 years ago #
turbo ninja
Crumb Bus, Oh.
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I thought it was awkward how they'd force Twitter or Facebook into the show, just checking in for the sake of doing it rather than to highlight a worthwhile tweet or comment. If they're going to put monitor images in the show, I'd rather see them use a switcher to get the actual monitor feed rather than having a cameraman just shoot the monitor.

Based on the first day, I'd say the show is meant more for TV viewers who are interested in, but not yet comfortable with, social media rather than for those of us who already have a near-constant connection to the Internet. The presentation was too much "Gee whiz ain't this fancy" and not enough "We know how to integrate the new technology with our traditional newscasts."

Posted 3 years ago #
nbcsquire
Columbus, OH
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Thanks for watching@530on4. We were given the goahead to launch this newscast about 11 days ago, and thought it would be best to get it on the air instead of over-planning. One of the most important aspects of this show is the interaction and discussion. With that said, we know that much of the Columbus TV viewing public is not necessarily comfortable with the tools that allow them to interact. I feel it's necessary to spend time helping people get on board, so they can interact with us as well as important information resources like CU.

michaelcoyote wrote >>
no podcast?

antipixie_karee wrote>>
That's what I was wondering. A friend of mine was in the Freecycle.org segment and I missed it because of work. Naturally, I assumed I'd be able to find the clip online afterwards, but all that's been posted a day later is the text.

I'm assuming that all the awkwardness and "twitter for dummies" stuff will pass once they get into the swing of it. It's pretty clear that this is new territory for some of them.

This is absolutely new territory... no just for our journalists, but for our industry. We don't have a great example to look to and replicate. That's where you come in; we want the feedback, we want the people who know and use these tools every day (like I do) to give us feedback on how to make it better.
I'm already working on a solution to get the newscast posted... what would be the best vehicle? YouTube? Let me know what you think.

Posted 3 years ago #
CaD
Dublin'ish
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They should just integrate that facebook box you can toss on any site nowadays. The one that just shows all your friends status and you can chat about how cool the stories on NBC4i.com are.

All of their staff posting twitter updates that are useful would be good, or using it as a publishing tool to some extent. The traffic girl does this well, dont pay much attention to the other ppl. Mostly because like Walker, I can read their stories faster and usually from other places.

I give them credit that since their medium is dying that they need to find a way to embrace and incorporate the social networking / fast moving internet culture into what they do.

Or they will all have no jobs after all our grandparents die and nobody has any use for them anymore.

Their giant push in their ads lately is how much journalistic integrity they have by doing all this fact checking and research. Which is really just a shot at blogs, which are seen as this unregulated cyst on print media. I've gotten into too many print/tv media vs. online/blog debates :D That is always the first thing to come up.

Posted 3 years ago #
nbcsquire
Columbus, OH
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CaD wrote >>
They should just integrate that facebook box you can toss on any site nowadays. The one that just shows all your friends status and you can chat about how cool the stories on NBC4i.com are.
All of their staff posting twitter updates that are useful would be good, or using it as a publishing tool to some extent. The traffic girl does this well, dont pay much attention to the other ppl. Mostly because like Walker, I can read their stories faster and usually from other places.
I give them credit that since their medium is dying that they need to find a way to embrace and incorporate the social networking / fast moving internet culture into what they do.
Or they will all have no jobs after all our grandparents die and nobody has any use for them anymore.
Their giant push in their ads lately is how much journalistic integrity they have but doing all this fact checking and research. Which is really just a shot at blogs, which are seen as this unregulated cyst on print media. I've gotten into too many print/tv media vs. online/blog debates :D That is always the first thing to come up.

The "Where Accuracy Matters" campaign is not at all a shot at blogs or online media. Just the opposite, in fact. We are using more of those resources in our stories, and doing stories just to highlight the work blogs and online media is doing for companies. If anything, including new media has taught us that there is more than one voice; many perspectives, and those perspectives should be included irregardless of where they come from. I don't see online media as unregulated... if you spew BS, someone is going to call you on it and do so publically!

Posted 3 years ago #
barbincols

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I thought it was really just a direct rip off of the Today Show with Hoda and Kathie Lee...they have a Facebook expert on every morning with updates.

Posted 3 years ago #
CaD
Dublin'ish
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nbcsquire wrote >>

The "Where Accuracy Matters" campaign is not at all a shot at blogs or online media. Just the opposite, in fact. We are using more of those resources in our stories, and doing stories just to highlight the work blogs and online media is doing for companies. If anything, including new media has taught us that there is more than one voice; many perspectives, and those perspectives should be included irregardless of where they come from. I don't see online media as unregulated... if you spew BS, someone is going to call you on it and do so publically!

That's fair and I hope this all works out for the better for both communities.

Its just hard to swallow when we have noted print media people constantly bashing blogs. So its a reflex at this point to assume you may get there.

Look just in this last week Mitch Albom, a writer I like reading and respected, went off like a fool.

http://deadspin.com/5153058/mitch-albom-has-a-few-things-to-get-off-his-chest

Really no desire to read his stuff anymore.

Posted 3 years ago #
nbcsquire
Columbus, OH
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CaD wrote >>

nbcsquire wrote >>

The "Where Accuracy Matters" campaign is not at all a shot at blogs or online media. Just the opposite, in fact. We are using more of those resources in our stories, and doing stories just to highlight the work blogs and online media is doing for companies. If anything, including new media has taught us that there is more than one voice; many perspectives, and those perspectives should be included irregardless of where they come from. I don't see online media as unregulated... if you spew BS, someone is going to call you on it and do so publically!

That's fair and I hope this all works out for the better for both communities.
Its just hard to swallow when we have noted print media people constantly bashing blogs. So its a reflex at this point to assume you may get there.
Look just in this last week Mitch Albom, a writer I like reading and respected, went off like a fool.
http://deadspin.com/5153058/mitch-albom-has-a-few-things-to-get-off-his-chest
Really no desire to read his stuff anymore.

It's that paternalistic guarding of information that got us in this mess to begin with. I wish everyone with a laptop or cell phone camera would share their news and information. Then I could stop sending journalists to some of those stories and focus them in on how lawmakers are (mis)spending your money. Either way, more voices make for more balanced and more accurate stories. Period.

Posted 3 years ago #
CaD
Dublin'ish
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Also can print media/tv have websites that arent terrible.

Here is my latest 'fun thing on the net today'.

http://www.nytimes.com

Why does it have to look like a newspaper just because its a newspapers website? Do they even know what UI design and Usability studies are?

Apparently they finally talked to those guys and launched this.

http://prototype.nytimes.com/gst/articleSkimmer/

That is 1000000x better than their standard site.

Posted 3 years ago #
bayrea
Dublin, Oh
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The entire time I was watching it I kept expecting Michael Scott to walk around the corner and mess with Cabot Rae. I also kept focusing on who had the cooler stuff on their desk and why Cabot only has one monitor but the girl has two.. I guess I have news ADD.

Posted 3 years ago #
vestanpance
Harrison West/at work OSU
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I was thinking the man with his own T-shirt at skreened should have a better desk than that.

Posted 3 years ago #
nbcsquire
Columbus, OH
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Update:
We'll be archiving the show on nbc4i.com from this point forward so you'll be able to go back and watch it again. Working on getting it in a shareable, embedable format. One step at a time.

Posted 3 years ago #
Walker
The KLD / Downtown
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Hey Ryan, thanks for all of the feedback. I know some of my own questions have been answered about the new broadcast. Looking forward to seeing where all of this goes. :D

Posted 3 years ago #