We actually have never officially "launched" indieColumbus although it is definitely alive and kickin. The first month we were live we received about 4,000 unique visitors, all from word of mouth. The second month (February) we nearly doubled to 8,000 uniques. Again, all word of mouth. These numbers tell me people are hungry for different, well written content. Secondly, I'm convinced people want to interact with that content using services they already do - Twitter, and FB.
The traffic numbers aren't all rosey. There has also been a drop off in traffic, which tells me we obviously need to publish more. Coreroc is right to observe that things are developing slowly. We're working on it now.
I think Bear nailed it - in terms of the newspaper vs. magazine analogy. Aside, from a basic social component I see CU and IC serving different needs and they coexist quite nicely. I love CU and will always participate in this community. Mainly though, because of the people on here. I struggle with the format at times.
If we were to take a competitive bent on the IC project the real competition is TOP, Alive and the Dispatch. It's no secret they are all clawing at the web as a way to save their print businesses (it won't). There is a big local information void we saw opening as a result of this trend when starting IC. The void exists between blogs, mainstream local press and aggregators like CU. We decided to address that void by creating IC and focusing on deeper, local content. It's been a fun experiment. We're still experimenting.
The site is creaking along right now. We've been doing a lot of testing in terms of our content strategy and technology platform. We're in the process of a total ground up redesign (technology and UI) to make the social features (Twitter, FB and the IC community) more seamlessly integrated with the content. In terms of content, we have 25 - 30 of some of my favorite Columbus people on board as writers. Stay tuned and we appreciate the feedback and welcome more criticisms. Thanks!