Twixlen
The Weston District
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Snarf said:
Does the operation of House Beer mean it's conscious and has a purpose?
Since groundrules isn't here, I'm stealing this...
Polis said:
This post has worn me out, I'm going to stop by Dirty Bob's Hotdog Shack and pick up a "pound-pack" of mini-wieners.
...and now I want mini-corn dogs in a serious way.
ToddAnders
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JonMyers
HCMC, Vietnam ✈
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Everyone with a knife isn't a brain surgeon, and every small business owner with a copy of Photoshop isn't a designer, marketer or branding expert... Though they think they are. Most business owners should put down the knives.
Some advice for business owners in the naming process:
1. Have a few ideas for your name.
2. Have both literal, descriptive names that suggest what you sell, ex., Beer Place and non-literal names. Most big brands are non-literal names. The Gap, Yahoo, Foursquare, etc.. If you go non-literal you have to invest in marketing to connect your name to the products you sell and gain headspace with your audience.
3. Create a survey listing your name ideas. Go to Wufoo or you can even just use Google docs for free.
4. Make the survey questions easy. Do you like or love this name? Why?
5. Send the survey to 50 friends, and not just the friends who will blow smoke up your ass and tell you that they love a name like House Beer. There's no passion or spark in a generic name like that. You're looking for brutal honesty here.
6. Measure results.
7. Pick a name or go back to the drawing board and start again.
Lastly, actually get out there and talk to prospective customers. Surprisingly many business owners don't.
buckette13
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mrsgeedeck said:
I've never made it to House Wine, but every time I hear the name I think
which is apparently produced by a Washington vineyard Precept Wine. Now that is confusing branding.
That is what I thought of too. These business names remind me of the generic 'food club' items in grocery stores.
Walker
The KLD / Downtown / Gay Street
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Grand opening is today!
http://www.columbusunderground.com/house-beer-opens-in-the-short-north-today
More info on the new place:
News
Columbus Underground
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Bar profile: House Beer
By Jesse Tigges
From the September 9, 2012 edition
Our city already has a number of reputable beer bars, but none quite like House Beer, the part taproom, part carryout, part bar that recently opened in the Short North.
READ MORE: http://www.columbusalive.com/content/stories/2012/09/06/bar-profile-house-beer.html
News
Columbus Underground
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Published on September 27, 2012 2:00 pm
House Beer Brings Ale Expertise to the Short North
By: Briana Gunter
There’s a new bar on High Street that’s out to expand your horizons when it comes to the beverage you thought you already knew. House Beer, an all-beer bar, is a refreshing break from the typical taps you find at most bars and it makes a concerted effort to let you know there’s far more to beer than Natty Light and Budweiser.
READ MORE: http://www.columbusunderground.com/house-beer-brings-ale-expertise-to-the-short-north
RhondaH
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Went there for the first time. It is a crazy good idea. It is a bar with a carryout mixed in. We went there to pick up a few beers for a get together and ended up staying. It has a really nice atmosphere. It is a really innovative concept in the Short North. We'll be back! :)
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