seanguy
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I was driving through downtown and noticed that the mural ads, wall-scape ads, are no longer up. I noticed this on 3rd and High St. The Orange Barrel signs are still on the walls, but nearly every ad has been taken down and not replaced.
Does anyone have an explanation? I thought ODOT lost their appeal to remove them, but wasn't sure. Or did the City Council or Downtown Commission express second thoughts on approving more?
Thanks.
JonMyers
HCMC ✈
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Walker
The KLD / Downtown
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Coreroc
Egoville USA
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I agree with walker from what I have heard in my talks with Pete S. and Rascoe who actually painted that advertisement.
If the add's in question are the PBR ones it is my understanding that PBR holds national contests annually to refresh this advertising and has held this open call for 2+ years now. So I would assume that they will be replaced with fresh ad's in the near future.
seanguy
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Not sure.I'm curious do you work in OOH advertising? Most people wouldn't use or know the term "wallscape".
No I am a political science and economics major (almost done) at OSU and I am applying to grad schools for Public Policy and Urban Analysis.
I don't post here often but I wouldn't underestimate the number of individuals that study and have interests in urban areas. And if I did work for them wouldn't I already know the answer to my question? ;)
Back on the topic. I find it a little too much of a coincidence that nearly all of the large wall-scapes, downtown, are being replaced at once.
I think that some investigating could be done to find the answer. It may be that Orange Barrel is putting all ads on the same timeline and replacing them at once, but this would seem like an odd business decision.
Each ad has to pass the Downtown Commission. The commission would have to spend a lot of time, at one meeting, approving all of the new ads. They usually space out new ad postings (as firms demand ads at differing times and the commission does not like to be bogged down by many ad proposals at once.)
JaredThompson
Manhattan Beach, CA
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Nationwide has a different CEO now. Could they be taking a more conservative, traditional "on your side" approach to their marketing? (hint)
BTW- Anyone know where I can get a good price on a 20 foot iPod ;)
greenhouse1014
Columbus
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Nationwide is getting ready to kick off a new ad campaign.
pscantland
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Hey everyone. Good discussion, and I'm happy to shed some light on it. A lot of our contracts renew in December or January, as most companies allocate budgets by calendar year. We try to have a more staggered approach, but this year it just worked out this way. Our team is working furiously to get a bunch of new stuff up, which is a lengthy process that includes design, zoning through the Downtown Commission, fabrication, and then installation. We have four new ones planned downtown that are still in the zoning stage. We're also about to install some new stuff at Easton. We've also been really busy in Denver, Washington, DC and our other new markets. Keep your eyes peeled - we'll have some new work out soon, and I'd welcome everyone's thoughts. Best wishes, Pete
anillo
Marzipan City
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I love the stuff you guys have put up so far, look forward to seeing what you come up with next! I saw the ad with the paint on the cars on a webpage which had a bunch of cool advertisements on it, and most were from Europe or a couple major US cities, so it was really neat to see pictures from Columbus alongside those.
seanguy
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Hey everyone. Good discussion, and I'm happy to shed some light on it. A lot of our contracts renew in December or January, as most companies allocate budgets by calendar year. We try to have a more staggered approach, but this year it just worked out this way. Our team is working furiously to get a bunch of new stuff up, which is a lengthy process that includes design, zoning through the Downtown Commission, fabrication, and then installation.
Wow that sounds like a lot of work, but good for business. Keep up the good work by helping to make downtown a little more colorful with your artistic ads.
turbo ninja
Crumb Bus, Oh.
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Meanwhile, the remnants of the "spilled paint" installation isn't doing anything for neighborhood beauty. When the ad was in place, it was something a visitor might remember as a cool feature of downtown life. Now it seriously looks like someone had a paint accident and it's not charming.
How soon can we expect the building and parking surface to be returned to normal? Or will the neon yellow ugliness remain until someone bothers to buy a different ad in that location? It's pathetic if the leftovers from this ad can stick around indefinitely.
JonMyers
HCMC ✈
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turbo ninja wrote >>
Meanwhile, the remnants of the "spilled paint" installation isn't doing anything for neighborhood beauty. When the ad was in place, it was something a visitor might remember as a cool feature of downtown life. Now it seriously looks like someone had a paint accident and it's not charming.
How soon can we expect the building and parking surface to be returned to normal? Or will the neon yellow ugliness remain until someone bothers to buy a different ad in that location? It's pathetic if the leftovers from this ad can stick around indefinitely.
That ad concept and placement generated buzz and envy around the world. It put our creativity, the city of Columbus and a company based here in the minds of thousands of people who would not have even thought of our city otherwise.
A simple Google search validates that observation: http://bit.ly/5M3d16
The overall benefit is worth dealing with the inevitable, interim clean up. I'd cool out, take in the perspective and let them clean it up before totally blowing your stack.
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