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Downtown Wallscape Mural Ads Gone, Why?

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This topic contains 28 replies, has 0 voices, and was last updated by  seanguy 4 years, 2 months ago.

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  • #79897

    seanguy
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    I was driving through downtown and noticed that the mural ads, wall-scape ads, are no longer up. I noticed this on 3rd and High St. The Orange Barrel signs are still on the walls, but nearly every ad has been taken down and not replaced.

    Does anyone have an explanation? I thought ODOT lost their appeal to remove them, but wasn’t sure. Or did the City Council or Downtown Commission express second thoughts on approving more?

    Thanks.

    #339581

    JonMyers
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    Not sure.

    I’m curious do you work in OOH advertising? Most people wouldn’t use or know the term “wallscape”.

    #339582
    Walker Evans
    Walker Evans
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    They do change them out from time to time. I assumed they were being rotated in certain places.

    #339583
    DavidF
    DavidF
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    JonMyers wrote >>
    Not sure.
    I’m curious do you work in OOH advertising? Most people wouldn’t use or know the term “wallscape”.

    Really? I know the term from reading the press about the downtown wallscapes.

    #339584
    JPowell
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    I was looking forward to seeing what Nationwide would come up with next. The spilled paint ad has been there for a while now. I noticed the cell phone on the Connextions building was gone as well.

    #339585

    JonMyers
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    DavidF wrote >>

    JonMyers wrote >>
    Not sure.
    I’m curious do you work in OOH advertising? Most people wouldn’t use or know the term “wallscape”.

    Really? I know the term from reading the press about the downtown wallscapes.

    Right on. I stand corrected..

    #339586

    alove
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    The spilt paint ad needs to be fully taken down already! Haha

    #339587

    Twixlen
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    I wonder if it’s an expense thing… I can see that kind of advert being cut in a down economy – those things have to be super expensive to put up.

    #339588
    Walker Evans
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    jpizzow wrote >>
    I was looking forward to seeing what Nationwide would come up with next.

    From what I’ve heard, the creative team at Orange Barrel actually comes up with those wallscape concepts. Nationwide just gives them the thumbs up or down.

    #339589
    Coreroc
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    I agree with walker from what I have heard in my talks with Pete S. and Rascoe who actually painted that advertisement.

    If the add’s in question are the PBR ones it is my understanding that PBR holds national contests annually to refresh this advertising and has held this open call for 2+ years now. So I would assume that they will be replaced with fresh ad’s in the near future.

    #339590

    seanguy
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    Not sure.

    I’m curious do you work in OOH advertising? Most people wouldn’t use or know the term “wallscape”.

    No I am a political science and economics major (almost done) at OSU and I am applying to grad schools for Public Policy and Urban Analysis.

    I don’t post here often but I wouldn’t underestimate the number of individuals that study and have interests in urban areas. And if I did work for them wouldn’t I already know the answer to my question? ;)

    Back on the topic. I find it a little too much of a coincidence that nearly all of the large wall-scapes, downtown, are being replaced at once.

    I think that some investigating could be done to find the answer. It may be that Orange Barrel is putting all ads on the same timeline and replacing them at once, but this would seem like an odd business decision.

    Each ad has to pass the Downtown Commission. The commission would have to spend a lot of time, at one meeting, approving all of the new ads. They usually space out new ad postings (as firms demand ads at differing times and the commission does not like to be bogged down by many ad proposals at once.)

    #339591

    JaredThompson
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    Nationwide has a different CEO now. Could they be taking a more conservative, traditional “on your side” approach to their marketing? (hint)

    BTW- Anyone know where I can get a good price on a 20 foot iPod ;)

    #339592

    greenhouse1014
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    Nationwide is getting ready to kick off a new ad campaign.

    #339593
    Walker Evans
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    seanguy wrote >>
    I think that some investigating could be done to find the answer.

    I just sent an email to Pete Scantland. Will probably hear from him shortly.

    #339594

    seanguy
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    Cool. Thanks Walker.

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