if it is U-Weekly, and you are researching links between the group's political content and the published content, I find:
Point 2. America's cultural strength derives from our common embrace of personal faith and family.
to be a little bit in contradiction with making money off a photo montage of a Girls Gone Wild Event. http://uweekly.com/partypix/1097/4487
However it is in line with the FoxTV vs FoxNews bifurcation, and the landscape of Conservatism is often defined without the religious right these days, so perhaps it all meshes.
As for it being based in Columbus, William Buckley published the National Review out of NYC for 50-years. Not that I am equating a web site selling faddish, novelty, imported, plastic bracelets with serious political commentary. But political ideology knows no geographical boundaries.