Cheryl & Co. founder discusses leadership, a biz’s most valuable assets
Expert Perspective — By Melanie McIntyre
January 18, 2012

After graduating from Bowling Green State University in 1974, Cheryl Krueger began working for Limited Brands, learning the ins and outs of retail. Seven years later, she and a college roommate opened Cheryl’s Cookies in Columbus. Initially the company offered just six kinds of cookies, but eventually it broadened its offerings to include gourmet foods and gifts, and became Cheryl & Co.
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