Twixlen wrote >>
The issue with all of these cars is for those of us who actually enjoy The Drive. Tesla wins this contest hands down, but all their previous offerings have been WAAAAAYY out of the average consumer's reach.
Agree with this on all counts.
Incidentally, Tesla has done what I fully expected them to do eventually: team up with a larger established player. They are now getting a major equity investment from Toyota and will be taking over a factory in California that Toyota was going to abandon in order to manufacture their first high-volume production car. I wish both of them the best of luck.
Tesla was the first major luxury player in the market and had star power with Elon Musk (and, to a lesser degree, Martin Eberhard, now no longer with the company) behind the venture, but there are others in there serving as competition for now, too. Whether they last long term remains an issue, but small-time player Fisker Automotive has a luxury-range competitor to the Tesla Roadster, the Karma (which it describes as a "premium plug-in electric hybrid," so not fully electric like the Roadster, but close). In addition, as mentioned, the Nissan Leaf and Chevy Volt will be in production soon, so the competition in the electric segment is actually about to get much fiercer much faster in the electric market than most hidebound defenders of the gas-is-the-only-way status quo could possibly believe.
I'm fully aware that at least one, and possibly more than one, of the Tesla/Toyota, Chevy, Nissan, and Fisker products is likely to flop. So what? For competition to work--and for public perceptions and the mass understanding of the limits of the possible to expand--does not require *every* market entrant to succeed. It only requires some.
Oh, and while my proletarian little '01 Altima has a fair amount of life left, I fully expect that it will last to 2013--and that I'll be in the electric market myself at that point, at least assuming that that market has managed to expend, via at least one vector, to Akron by then.