Caught this on Marketplace last night:
ANDREA GARDNER: First, I have a confession. When I buy environmentally-friendly products, it isn't for the planet. What I mean is I buy organic apple juice because I figure it's healthier for my toddler. Energy-saving light bulbs help me save money. And I think non-toxic cleaning products are just safer. I asked around, and many of my friends admitted the same thing.Here's my yoga teacher Arianne.
ARIANNE: I mean, the side effects of it being good for the environment is great, and I'm glad, but my priority is really just my family and their health.
It turns out most people who buy eco-friendly products feel the same way. In a survey by market research firm GfK Roper, health and cost-savings beat out the planet as the main reasons people bought green products for their homes. Companies are taking notice and starting to market those products with messages like "better for you," "safer for you," "cheaper for you."
Jacqueline Ottman is a green marketing consultant. She says the trend mirrors the advice she's given clients for years.
JACQUELINE OTTMAN: Leave the planets and the daisies behind, and find the direct benefits that their products can support, such as health, superior performance, good taste, saving money, or even convenience. And then, the environment is a nice add-on benefit.



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