futureman
Grandview Heights
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Buckeye Vodka sales beat projections
Business First
Date: Wednesday, November 2, 2011
Sales of Dayton-based Buckeye Vodka have tripled the company's projections, the Dayton Business Journal reports.
The brand has sold 2,000 cases in 232 retail stores throughout Ohio since its launch in April, the newspaper reports. The vodka comes in 750ml bottles at $19.95 each.
READ MORE: http://www.bizjournals.com/columbus/morning_call/2011/11/buckeye-vodka-sales-beat-projections.html
Silver Bezel
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futureman said:
Buckeye Vodka sales beat projections
Business First
Date: Wednesday, November 2, 2011Sales of Dayton-based Buckeye Vodka have tripled the company's projections, the Dayton Business Journal reports.
The brand has sold 2,000 cases in 232 retail stores throughout Ohio since its launch in April, the newspaper reports. The vodka comes in 750ml bottles at $19.95 each.
READ MORE: http://www.bizjournals.com/columbus/morning_call/2011/11/buckeye-vodka-sales-beat-projections.html
Hopefully this stuff blows up huge and overshadows that garbage Four Loko. What a stain on Ohio that crap was.
vestanpance
Harrison West/at work OSU
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CapitalE
Columbus
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DAYTON, OH- The Beverage Testing Institute (BTI) awarded a
Gold Medal to Buckeye Vodka this week. The tasting occurred in BTI’s Tasting Room in Chicago, IL, on November 1, 2011.
Officials say Buckeye Vodka actually received two awards. The first was a Gold Medal with an“Exceptional” rating, earning 92 points out of 100 on BTI’s rating scale, as well as a “Best Buy” award, indicating it to be of extraordinary value.
Buckeye Vodka is priced under $20 per 750ml bottle across the state.
“The Buckeye Vodka family could not be happier with the rating,” said Jim Finke, CEO of Crystal Spirits LLC. He continued, “Our team spent countless hours perfecting Buckeye Vodka and to get national recognition for our Ohio brand is just wonderful.”
Finke hopes the Gold Medal will translate into continued success as far as sales are concerned.
Walker
The KLD / Downtown
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Via Press Release:
Buckeye Vodka Predicts Sales Growth With New Product
December 20, 2011 – Dayton, OH: Buckeye Vodka added a 1.75L bottle to its
product offering this week, the first new product since the brand launched in April
2011. The new 1.75 liter retails under $35 across the state.
The company predicts the 1.75L bottle will increase revenues by $500,000 in 2012,
and could eventually account for 50% of company sales. Last month, Buckeye
Vodka reported sales of over 2,000 cases since first hitting shelves in April, injecting
nearly $500,000 into the Ohio economy and tripling sales forecasts.
“Shortly after our launch, we began receiving inquiries from consumers interested
in a larger bottle,” said Jim Finke, CEO of Crystal Spirits LLC, parent company of
Buckeye Vodka. He added, “People recognized the great value in our 750ml bottle
and literally wanted more. We believe the new 1.75 liter bottle, priced under $35
across the state, reaffirms our commitment to offering a premium product at a price
reflecting the sensibilities of Ohioans.”
To celebrate the launch, Buckeye Vodka sealed the new 1.75 bottles with a “winter
white” cap in limited quantities. All new bottles will also include a neck ring
highlighting the awards the brand recently earned in an international competition
conducted by the Beverage Tasting Institute (BTI).
On November 1, Buckeye Vodka received 92 out of 100 possible points on BTI’s
rating scale and was designated a “Best Buy,” an indication of a “spirit which
provides uncommon value.” In its review, the BTI praised Buckeye Vodka as “an
exceptionally smooth and clean vodka for every application.”
“Our customers are thrilled when they learn about Buckeye Vodka, a Gold Metal
vodka distilled in Ohio at a reasonable price,” commented Robinson C. Cooper, Vice
President and General Manager of Southern Wine and Spirits of Ohio, distributor of
Buckeye Vodka. He continued, “With the addition of the 1.75L bottle, we expect
robust sales as more restaurants, bars and consumers embrace Buckeye Vodka.”
Finke also believes Ohioans will take notice, saying, “The Gold Medal win proved that
people here in the heartland know good vodka. The larger bottle now allows us to
compete with non-Ohio distillers in an important segment of the market.”
News
Columbus Underground
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Press Release:
Buckeye Vodka Tops Ohio Spirits Brands On First Anniversary
April 5, 2012 - DAYTON, Ohio - April 2012 marks the one-year anniversary for Dayton-based Buckeye Vodka. Owned by Crystal Spirits LLC, Buckeye Vodka topped the charts by selling over 4,200 cases in its first year, making it the best selling spirit produced by an Ohio craft distillery.
“We have a lot to celebrate after one year,” said Jim Finke, CEO of Crystal Spirits LLC. He continued, “Our mission has been to create a premium vodka at a reasonable price that supported the Ohio economy. By all measures, we believe we’re on the right track.”
Since hitting the shelves in April 2011, the company cites a $1.08 million contribution to the Ohio economy through purchases and related tax revenue. Additionally, Buckeye Vodka credits its marketing efforts in areas around the state for helping maintain or create jobs in Ohio, though total figures were not disclosed.
“As our team talks with restaurant owners, bartenders, and consumers, we hear a very consistent message. People seem genuinely surprised by the great taste and smooth
finish of Buckeye Vodka. They love the story behind the brand too. They like that we are
a family owned business; that we’re from Ohio and that we distill and bottle each small
batch ourselves right here in Ohio. I think they really appreciate the affordable price as well,” Finke commented.
Finke appreciates Ohio consumers for recognizing the value in the Buckeye Vodka brand. Last November, Buckeye Vodka earned a Gold Medal in an international competition conducted by the Beverage Testing Institute (BTI) for its exceptional quality, as well as a “Best Buy” award for extraordinary value. A 750ml bottle of Buckeye Vodka retails for under $20 across the state, while a 1.75L bottle sells for under $35.
The company sees opportunity for significant growth in its second year. Finke expects sales to double, helped in part by a recent change in Ohio law. Ohio HB 243, which took effect March 22, 2012, now allows Contract Liquor Agencies across the state to host up to five spirit tasting events per month.
“Tasting events will allow consumers to try new brands in the store before making a purchase,” said Robinson C. Cooper, vice president and general manager of Southern Wine and Spirits of Ohio, distributor of Buckeye Vodka. He added, “We expect this to be especially beneficial to Buckeye Vodka, which tastes as smooth and crisp as more expensive national brands.”
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