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True. And don't forget that Jason's had to change its name to J. Liu's when the Jason's Deli chain decided it wanted to enter the Columbus market.
Columbus Underground Messageboard » General Columbus Discussion
BRU - North High Brewing Company
[104 posts] [33 contributors]
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kit444
Elsewhere
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Walker said:
It's not like this is the first time this has happened to local breweries.Born Brewing changed their name to Seventh Son due to copyright/trademark issues with Budweiser:
http://www.columbusunderground.com/forums/topic/born-brewing-now-seventh-son-brewing
Oval Brewing changed their name to Land-Grant Brewing due to copyright/trademark issues with Oval Vodka:
http://www.columbusunderground.com/forums/topic/oval-brewing-rebrands-as-land-grant-brewing-company
These stories highlight the need for entrepreneurs to have a trademark clearance done before choosing a logo/name.
Posted 5 months ago # -
Mister Shifter
80-175 BPM
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It only takes a quick Google image search to make sure you're mostly in the clear. I don't get it.
Posted 5 months ago # -
Mister Shifter
80-175 BPM
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groundrules
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I was gonna suggest BROO, but a "quick google search" gave me this umlaut abomination: http://www.broo.com/
Posted 5 months ago # -
Gil Ligg
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I know a few people in the brewing scene and they all seem to be asking the same questions:
1. How did they get the funding for such an expensive setup?
2. How is this business going to make a profit?
3. Is there even a market for this type of thing?I'm a huge fan of microbrewing and I hope all this isn't just a fad in Cbus. I hope these breweries don't bust in a year or two.
Posted 5 months ago # -
Walker
The KLD / Downtown / Gay Street
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Gil Ligg said:
I know a few people in the brewing scene and they all seem to be asking the same questions:
1. How did they get the funding for such an expensive setup?
2. How is this business going to make a profit?
3. Is there even a market for this type of thing?I'm a huge fan of microbrewing and I hope all this isn't just a fad in Cbus. I hope these breweries don't bust in a year or two.
Have you tried asking the owners of the business instead of just speculating?
Posted 5 months ago # -
myliftkk
Columbus, OH
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Mister Shifter said:
It only takes a quick Google image search to make sure you're mostly in the clear. I don't get it.That's actually false. A quick google search doesn't even give you the Indiana's Bru image, nor would I expect it to since they don't have the web domain bru.com (in fact, the first time the IN image shows on google up is because of the CU posting). And given's google locational search results, and the other Bru's exclusively IN representation, you don't even get an image until one on page 10 of the results.
I'd wager most small entrepreneurs don't trademark their logos because unless you're planning on going national from the outset, it's just an added expense with virtually zero upside.
Posted 5 months ago # -
duncanfj
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Gil Ligg said:
I know a few people in the brewing scene and they all seem to be asking the same questions:
1. How did they get the funding for such an expensive setup?
2. How is this business going to make a profit?
3. Is there even a market for this type of thing?I'm a huge fan of microbrewing and I hope all this isn't just a fad in Cbus. I hope these breweries don't bust in a year or two.
Brew Kettle seems to be doing quite well. Seems like a pretty similar business plan, although I don't know if the owners of Bru plan to distribute as widely as Brew Kettle has been.
Posted 5 months ago # -
mrsgeedeck
Castle of Lions
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Gil Ligg said:
I know a few people in the brewing scene and they all seem to be asking the same questions:
1. How did they get the funding for such an expensive setup?
2. How is this business going to make a profit?
3. Is there even a market for this type of thing?I'm a huge fan of microbrewing and I hope all this isn't just a fad in Cbus. I hope these breweries don't bust in a year or two.
Aside from that, have you read the (at least) five articles here in CU regarding the business? They plan on allowing customers to brew their own beverages on the premises. That seems like nothing but profit for those wanting to dabble in the microbrew scene "here dad, I brewed this for you!" vs' those ready to invest in home brews. If Cycle Tavern can stay solvent, I'm sure this place will do fine.
Also, not to say three years is the ideal for any business, but let's face it, even Woolworth's and Lazarus had their time. That's the cycle of retail.Posted 5 months ago # -
vestanpance
Harrison West/at work OSU
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I went last night. Cool place and a tasty IPA.
Posted 5 months ago # -
mrsgeedeck
Castle of Lions
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I was in there with friends last night around 9:30. It was standing room only with Late NIght parked out front. The noise level was a bit loud, but had a great time. Tried the Milk Stout which was quite delightful, I'll definitely be back to try their IPA.
Posted 5 months ago # -
MFRONE
Lakewood
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duncanfj said:
Brew Kettle seems to be doing quite well. Seems like a pretty similar business plan, although I don't know if the owners of Bru plan to distribute as widely as Brew Kettle has been.Brew Kettle just started bottling and distributing in the last 2 years so it must be pretty successful if they were able to have the brewing side go on so long without it.
As for demand, at the Brew Kettle there is at least a 6 month+ wait time to book a kettle to brew. If this place, has a wait of a 1/4 of that I think they would be ecstatic.
Posted 5 months ago # -
Walker
The KLD / Downtown / Gay Street
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Fred Lee explained that according to market research from the American Craft Brewers Association, Columbus should be able to support 17 microbreweries based solely on per capita figures. We currently have nine in the region (as of April 2012), with five more working toward opening later in 2012.
Posted 5 months ago # -
vestanpance
Harrison West/at work OSU
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I do think they need to change the font on the menus though ;)
Posted 5 months ago #
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