The Big 10 needs to expand. Doing so would accomplish two things: 1. It would extend the season and keep the conference in the news. 2. It would do away with those infernal shared titles.
To expand the Big 10 has to let go of its sillier traditions (Illibuck), although putting traditional rivals in different conferences doesn't mean that they can't play a game with them outside of their division. There are rivalries that transcend conference affiliation all around the country. So If Ohio State and Michigan end up in different divisions they could still end the season with The Game.
Yes, there would be a conference championship game after that, but does that really minimize The Game in its current incarnation? I don't think so. We're inching along toward a bona fide national championship game. Be it a 'plus one' or a playoff system in years to come. The objective for most major programs will be that game. It's already BCS or bust at most schools.
So who should get the invite? Well, it's going to come down to money. It always does.
Cincy is out. Ohio State owns that market and adding Cincy does nothing as far as bringing more fans into the Big 10 mix. Ohio State would also set the state on fire if the Big 10 dared court an Ohio program. Forget Cincy.
West Virginia is out as well. That's not a big enough market. West Virginia couldn't even sell its ticket BCS ticket quota when they get in. No dice. That's also the case with Rutgers. NYC is not a college football town. Rutgers could win 10 BCS titles in a row and people in that market wouldn't even blink.
Pitt isn't getting in either. They are to Penn State what Cincy is to Ohio State. Pittsburgh is a Penn State town, they get on the Panther bandwagon from time to time but they don't have a real fan base. Penn State would also oppose an in-state rival getting a seat at the table.
Notre Dame is a good fit, if they're willing to come to the party, but they have a cushy TV deal that will be renewed if Brian Kelly restores them to glory. I think ND is going to stand pat for a while. That might be to their detriment. The next time the BCS negotiates a deal it's unlikely Notre Dame is going to get as many guarantees. The Irish don't have enough clout to get automatic BCS bids when the current deal expires.
That leaves Missouri as a viable option. They bring a respectable program that doesn't have the stink of NCAA sanctions on it.They alos have a pretty strong market (St. Louis) and a supportive fan base that buys tickets. Also, their basketball team isn't too shabby. So it's a good deal. Missouri is currently stuck in the stepchild division of the Big 12. Joining the Big 10 would be a promotion.
Missouri also won't step on toes when it comes to recruiting. Which means that resistance from current Big 10 members would be minimal.