614 Magazine, have you seen it? « Columbus Underground Messageboard

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614 Magazine, have you seen it?

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Started 3 years ago by Shanique Price
Latest reply from astickinthespokes

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Core_Models
Columbus
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At one time I actually enjoyed some aspects of C. When my friend Kyle was shooting for them, they had interesting and good photography for a while. The 10 for 10 lunch thing was always good. The reality is though, content wise, I really am older than the target market of a lot of those magazines. I don't care a lot about what DJ is playing where, for example, and efforts to seem hip annoy the hell out of me (which I think all these magazines tend to do, a forced hip sensibility thing).

For me, I want really fantastic images, articles that I haven't read with different wording 10 times already in other publications, etc.

Posted 3 years ago #
lifeontwowheels
Highland West
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I've read through the online articles, and with the "humor" and language it really makes them a glossier U-Weekly. I think I only really read U-Weekly out of morbid curiosity as I waited in line at the campus Chipotle or for class to begin.

I'll throw some 4 letter words out now and then, but even on here and YB! I tend to tone it down out of respect. I think a publication trying to have some amount of credibility and standing would do the same.

Posted 3 years ago #
Andrew Hall
Dennison Place (The Circles)
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Enzo

You express a fundamentally nihilist point of view about the world, yet bitch incessantly when people fuck you over. Do you get the disconnect?

The mentality of uncaring as expressed in things like joking about dine-n-dash is exactly what you continually complain about in your own life.

A.

Posted 3 years ago #
catnfiddle
Giant Corncob District
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I'll give the next issue at least a glance to see if the first issue was indicative of its run. However, as a teacher in my late thirties, I don't think I fit the young professional market for which they aim.

Posted 3 years ago #
lifeontwowheels
Highland West
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I'm 23 and I don't even think I fit it...

Posted 3 years ago #
Bear
The woods
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lifeontwowheels wrote >>
I'm 23 and I don't even think I fit it...

I read the martini article; as someone with the good sense to demand bitters in your Manhattan, you don't.

More seriously, though, it does seem to try to convey an image that's younger than young and hipper than hip.

Posted 3 years ago #
ratzo
someplace with WiFi
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I felt alienated by it too, but for a completely different reason.

Are there no people of color in Columbus worth writing about?

Posted 3 years ago #
Roland
Clintonville
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ratzo wrote >>
I felt alienated by it too, but for a completely different reason.
Are there no people of color in Columbus worth writing about?

Just you and your cartoon Ratzo.

That's all we've got :P

Posted 3 years ago #
lifeontwowheels
Highland West
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Bear wrote >>

lifeontwowheels wrote >>
I'm 23 and I don't even think I fit it...

I read the martini article; as someone with the good sense to demand bitters in your Manhattan, you don't.
More seriously, though, it does seem to try to convey an image that's younger than young and hipper than hip.

Yeah, I guess a Manhattan drinking, Scotch loving 23 year old isn't their ideal. :)

Posted 3 years ago #
harold
Columbus, OH
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Please recycle...

Posted 3 years ago #
kessler
Georgian Heights
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Andrew Hall wrote >>
I am glad to see the apology.
I will wait and see if the general actions of 614 Mag across the board continue to show a desire to be part of the greater community.
A.

Agreed, I did however like the dance section didn't know la fogata had a wood dance floor, and what was up with the 2nd floor? (I'll have to grab it again to double check the 2nd floor mention.) I could be wrong.? kudos for the apology minus points on the lack of connection to the audience.

Posted 3 years ago #
Bear
The woods
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Andrew Hall wrote >>
I am glad to see the apology.
I will wait and see if the general actions of 614 Mag across the board continue to show a desire to be part of the greater community.
A.

Sounds about right.

Posted 3 years ago #
daniel
Old Town East
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Not that I'll do it, but this type of publication and commentary (most of which i agree with) makes me want to put out something real and raw.

like adbusters +
photo documentary on Columbus' working poor +
the personal lives of club gyro cart entrepreneurs +
we dug a hole and photographed what we found +
pictures of bugsy pissing on ironic stuff. +
misogyny in the columbus workforce.

i don't know. but that shit seems a lot more interesting than martinis or fake boobs or whatever

Posted 3 years ago #
Thory
Asheville, NC
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614 could make itself more relevant and meaningful by directly encouraging investment in poorer neighborhoods, philanthropy, and improvement of the city. Publications can inspire people to do very positive things if they don't spend too much time writing about the martinis, fake boobs, etc.
And whether or not you should take a breathalyzer? You can do better, 614

On an unrelated note, that front image is an odd choice. You can only see one full face, and the second most visible is a halfie with a goofy expression. I just think it isn't the best image for a cover...

Posted 3 years ago #
joev
Merion Village
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Wouldn't they be better off aiming for the "old professionals" rather than young professionals? This is the group they're modeling what they think we'll like on. Shots of dressed up white people -> old rich people love that stuff. List of best martini bars -> old rich people love that, too, if you switch bar with club. New column suggestions -> best fancy active living communities of the outerbelt, a review of that service where you send your old gold jewlery in for money.

Posted 3 years ago #
Rockmastermike
CORNspiracy HQ
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yeah. there are plenty of mags for the young hip purple-hooter shooting douchbags with spikey over-gelled hair and/or fake tits. What we need is a mag for the older, more refined, scotch sipping, GET OFF MY LAWN crowd.

Posted 3 years ago #
Andrew Hall
Dennison Place (The Circles)
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Except what you Gen-X/Geezers don't get is that we are marketing non-entities. We are the minimum generation, the numbers nadir between the Boomers and the Millenials.

And it gets worse - the Boomers lost their money, so have made themselves not so juicy a target. The Millenials may have less money, but they spend it and will be spending it for a longer time.

Sorry guys.

A.

Posted 3 years ago #
TheOtherZach
Zackass
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These are some good suggestions to improve 614 but nobody has addressed the elephant in the room. They are marketing a magazine aimed at younger people. A magazine printed on paper. In 2009. Maybe they could offer a line of designer modems to the hip youngsters, or some high end buggy whips?

Posted 3 years ago #
Rockmastermike
CORNspiracy HQ
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briggszj wrote >>
These are some good suggestions to improve 614 but nobody has addressed the elephant in the room. They are marketing a magazine aimed at younger people. A magazine printed on paper. In 2009.

I sorta thought that was so obvious it didn't need to be mentioned.

So when is the Kindle edition of 614 coming out? Do they have an RSS feed we can snag on SAGE?

Posted 3 years ago #
Rockmastermike
CORNspiracy HQ
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Andrew Hall wrote >>
Except what you Gen-X/Geezers don't get is that we are marketing non-entities. We are the minimum generation, the numbers nadir between the Boomers and the Millenials.
And it gets worse - the Boomers lost their money, so have made themselves not so juicy a target. The Millenials may have less money, but they spend it and will be spending it for a longer time.
Sorry guys.
A.

The boomers never spent any money on local stuff anyway. Buca-di-beppo and white zin are about as hip as they ever got.

Posted 3 years ago #