Dress to impress this Friday at 400 West Rich Street to celebrate the 10th anniversary of local Columbus marketing company, Squared. Owner, Scott Litch, gives me some details about the mysterious dance party called Noir, where attendees are encouraged to dress in black.
Briana Henry: What are the origins of Squared?
Scott Litch: Squared is a marketing and promotions company that I founded in 2002. Squared has created brands for clubs and promoters over the last decade ranging from smaller, intimate lounge events to huge, big room dance parties.
In 2002 I met David Michaels of PEP Professional Event Planners, one of the producers of the Detroit Electronic Music Festival. My love for electronic dance music is strong, and I wanted to be more involved in the movement. David showed me how to produce an event and we did our first in 2002 in partnership with the D.E.M.F. For the 10 year anniversary, David has returned from Detroit to help us produce Noir along side Aaron (Aus10/Austen) Miller, who has been part of Squared’s promotional since that first event. The modern incarnation of the D.E.M.F., The Movement Festival has sanctioned our event as the official Movement pre-party for central Ohio.
BH: What is the connection between Noir and Squared?
SL: To celebrate our first decade, Squared has created Noir, a black attire theme party. We encourage audience participation in coming in your coolest black getup. A portion of the proceeds will benefit a great charity that we are involved with, No Kid Hungry.
BH: To those who have never attended, what should they expect?
SL: Expect the unexpected! We have lots of surprises in store. Mostly, be prepared to dance! The music will cover a wide range of vibes, expertly blended together over the course of the evening. DJ Dedikate, local b-boy and DJ will open up the night with retro, funky grooves mixed with some of the best in contemporary dance music followed by a three-way throw down with Jason Allen and Aaron Austen vs. live percussionist, Ill Atmospherics. Next Beretta Music artists will take over the turntables as producer Seth Yender, Brian Kage, and Luke Hess present some of the best of what the Detroit underground has to offer. Finally, you will be transported by the Cosmictraveler, Alberto, a transplant from Milan, Italy with his high energy musical stylings.
BH: Will music only be limited to the past 10 years?
SL: No, We will be playing a mix of a few past favorites, but mostly what’s current in dance right now. Reference (Brian Kage and Luke Hess) has just released a new track on Planet E, Carl Craig’s label, that will be premiered in Columbus for the first time this night.
BH: What should attendees expect?
SL: To be immersed in sound! We are using some of the best equipment available to give the city an experience unlike any other. We will have giveaways for the early arrivers. So make sure to come out at 9:00 p.m. to get some great giveaways!
BH: Will there be visuals throughout the show?
SL:Yes, JR Gualtieri, a motion graphics designer at Orange Barrel Media has created a really unique installation specifically for this event. The black attire actually ties into what he is doing with the visual performance.
BH: Is this event BYOB, or will drinks be available to buy?
SL: No alcohol will be sold. Concessions will be available including, cups, ice, mixers, water, flavored water (courtesy of OXY Water), energy drinks, and soft drinks. Patrons of legal age may bring their own alcohol.
BH: Are there any other Squared events coming up?
SL: Yes! In addition to Noir, Squared also is involved with Urban Scrawl, providing a dance area for the second year and the Independent’s Day Festival that happens Downtown Columbus in September. Also, keep an eye out for the latest incarnation of our “Quality” event that features the musical stylings of DJs Jeff Pons and Jason “Lemon” Lyman along with a cast of rotating guests.
Advance tickets to Noir are only $10 and will only be available until Thursday at 6 PM. Tickets can be purchased online HERE. They can also be purchased at the door for $15 at 400 West Rich. Columbus doesn’t get stand-out events like these that often, so make sure it’s your only stop this Friday.