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89 Fish & Grill Opens Downtown

Walker Evans Walker Evans 89 Fish & Grill Opens Downtown
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Do you still find yourself mourning the loss of R.J. Snappers in the Short North? Well, mourn no more. Restaurateur Richard Stopper is back in action with the new 89 Fish & Grill, located at 89 East Nationwide Boulevard in the former Michael O’Toole’s space.

As the name implies, 89′s menu focuses on seafood. From appetizers (steamed mussels and crab cakes) to entres (chilean sea bass and grilled mahi mahi) to the raw bar (fresh oysters, shrimp cocktails, scallop ceviche), there’s plenty of options to choose from.

89 Fish & Grill is also looking to keep things affordable for the happy hour crowd with $2 drafts and half-off appetizers from 4pm to 7pm on weekdays. Additionally, lunch service will launch on Wednesday, February 8th.

More information can be found online at 89fish.com.

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  • http://www.seibuone.org mbeaumont

    Why can’t people be more creative with their restaurant names? 89 Fish & Grill? Come on.
    And enough with the numbers already. Milestone 229, Sidebar 122, Bar 23, Club 185, Market 65, Barrel 44, 89 Fish & Grill…enough!
    I will check them out, and I wish them success, but some more original names would be very welcome. :)

  • tolemac5050

    I guess since 55 (on the boulevard) worked so well for Richard…why not 89 a few doors down? :)

  • http://twitter.com/th0ma5 th0m
  • jungaroo

    The restaurant name issue seems to keep popping up on CU in different guises (e.g. the Yakitorium discussion). If the restaurant is good (or bad), does the name really matter? At all? And Columbus isn’t the only city with boring restaurant names. There’s a place in NYC called…wait for it… The Place. It’s actually quite nice and doing just fine.

  • http://www.seibuone.org mbeaumont

    Yes, the name does matter. In more competitive markets, everything matters. Of course, the food is always paramount, but marketing and atmosphere matter too. Think of the biggest success stories in the Columbus restaurant scene: Columbus Food League restaurants (Betty’s, Surly Girl, Dirty Franks, etc), Northstar, Cam Mitchell joints, Jeni’s, all of them have great branding and interiors. Is it the most important thing? No. But it does matter.

    The NYC example is purely anecdotal.

  • jungaroo

    Well Mike, I think we’ll agree to disagree, or at least I will anyway. I’m not going to list all the great restaurants here and elsewhere that have dull names. As for branding, that’s something far beyond name alone – not sure if Northstar or a person’s name is that interesting a name for a business or product.

  • meltsintowonder

    I agree with Mike. They matter as they’re part of the draw. The food, atmosphere, name, branding, etc. all combine to bring people into your door and to return. The name and branding might be the first draw to get people into the door but you’ll need a pretty good product to bring them back. It’s like meeting someone for the first time and getting the first impression. If you really have a lacking environment and brand, the offering will need to make up for it to get people to come in (now looking at referrals) and return. It’s easy to look at what’s been successful because the businesses have a longer run. Some people will open up with a makeshift sign and horrible name. You don’t remember them because they weren’t around long enough to make an impression.

  • http://www.seibuone.org mbeaumont

    Exactly, meltsintowonder.

    Jungaroo, I’m not saying these are hard and fast rules. And I don’t meant to imply that I won’t try a restaurant based on an uninspired name, I’m just trying to iterate that its seems lazy to me to put your heart and soul into opening a restaurant and then name it something like Fish & Grill.

    Oh, and I realized I even forgot two of the number names! Fresh 50 and Latitude 41! Uggh. And that’s a perfect example of my above statement. As I absolutely adore Latitude 41 (I just don’t like their name! ;)

  • rprpclark

    If names were primo, Seafood Bay and Fishermans Wharf would be lined out the door. That aside, the dish in the pic (looks like shrimp, meatballs and pasta) would be my last meal if I were on death row!

  • tolemac5050

    Talking with Chef John Beck  late last year as they were developing the concept, he said 89 fish and grill was the “working name” that they were thinking.  Of course, now we know it is the name of the restaurant.  Wonder if placing the”89″ on the existing sign had anything to do with the name choice?  (For a better view from the street)

  • billiejean

    Had dinner there last night. The food wasn’t bad (certainly not as good as somewhere like The Refectory), but the service was great and the atmosphere was awesome. It’s a great place to take a girl if you want to subtly impress :D

  • Glt499

    Sorry, but the service is TERRIBLE here.

    Had a 730 reservation for 6 there last night (Dec 26th). Arrived at 720. 50% of tables were empty- maybe more. We were told the table wouldn’t be available for a while – curious but we went to the bar where we sat right in front of the bar tender waiting 20 minutes before he asked for our order. Others at the bar were having the same problem.

    Finally he asked for our drink order.
    One of my daughters is pregnant and asked for ” mocktail ” i.e. no alcohol which he refused to give her. Glass of ice water was it. Really?? After the rest of us got our drinks we looked around at the tables already seated and only a couple actually had food on them. Another bad sign. We left and went to another restaurant (Frono) where we had a great dinner.

    89-/-No manager, no apologies, and no service.

    My wife and I had the same thing happen here three months ago- figured it was just a rare event but it now looks like a trend. WONT GO BACK!!

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