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Local publishers bet big on Columbus
At what might seem an inopportune time to launch a new print publication, a pair of local publishers are betting big on Columbus and its largest demographic with the launch of 614 Magazine.
“We call ourselves “Generation Columbus”. There is nothing that really speaks to our group and there are more than 150, 000 people in this city between 25 and 35. That is what got us started thinking about this magazine. We wanted something good to read,” said Wayne T. Lewis, publisher.
Lewis, along with Clark Gaines are the publishers of the new, free monthly that will launch April 1, 2009. Despite being five months away, the publishers have approached the launch of their new publication in a unique way. They have produced a 104-page pilot issue which displays the depth and quality of the magazine to potential advertisers.
“This pilot issue has given us the opportunity to invest early in the sales team that will help make this a success. If advertisers have learned anything in the last few years, it’s that targeted advertising gives them a better bang for their buck and 614 will deliver that,” said Lewis. “Plus, the quality of our content and the way we do business will reflect highly on our advertising partners.”
614′s high-quality, original content covers a wide range of interests from the city’s dynamic arts and cultural scene to its music, both national touring acts and local artists. From personal finance to real estate and from fitness to fashion, the magazine shines a light on all that Columbus has to offer its largest group of residents.
“614 Magazine isn’t just for young professionals. We have reflected the wide variety of tastes, styles and values that make up our demographic. We are a true niche publication, rather than a typical, general-interest, “city magazine”,” said Gaines.
The editorial staff includes a certified culinarian, Angela Theado. In her At Home Chef feature, she shows readers how to prepare a gourmet-quality dishes in their own home, from ingredient selection to presentation. Also setting the magazine apart are other unique features like Adventure Girl. Spunky Stephanie Reighart explores a variety of adventures close to home, from hang gliding to spelunking, and provides tips for do-it-yourself weekend-adventurers. Walker Evans of columbusunderground.com contributes his deep knowledge of Columbus with city and dining news.
“The magazine is large, it is gorgeous, and people are going to pick it up,” said 614′s editor-in-chief, David S. Lewis. “The content is focused and intelligent, the photos are beautiful, the layout is clean, modern and very Columbus. It’s going to fly off the racks.”
The magazine will be distributed at over 250 locations designed to effectively target the audience. Over 100 of those locations will receive custom-designed, stainless steel displays which will help push 25,000 copies into readers hands.
It is no secret that print media in general has not fared well in the face of the shift to online media consumption. That, combined with the general economic uncertainty has not deterred the publishers from making a considerable investment in the project they believe will pay off.
“During tough economic times, advertisers make a flight to quality, and we intend 614 Magazine to be the quality print media in Columbus,” said Gaines. “We realize that’s a high place to set the bar right off the bat, but we would have it no other way.”
Columbus-area businesses seem to agree.
“We’re delighted to be participating in the pilot issue of 614. We take a very targeted approach to marketing in Columbus and are always looking for ways to reach out to the upwardly mobile, tech-savvy 25-35 demographic, said WOW! Internet and Cable Marketing Manager, Denise Bauer. “It looks like 614 Magazine will fit the bill perfectly.”
“I can honestly say I’ve never seen anything like it in Columbus,” agreed Allison Sweeney, Field Marketing Manager for Buca di Beppo restaurants. “We are very excited to be involved with this new magazine and, from what I’ve seen so far, I think it’s going to be a huge hit.”
The company’s continued growth & success with their two other niche print products, Tiger Weekly at LSU and UWeekly at Ohio State, has reinforced their confidence in launching another niche publication in Columbus. The publishers have also enlisted the help of an advisory board made up of the demographic which will meet each month to help keep the magazine on target.
“April can’t get here soon enough. We have hired great people, we’ve developed a unique concept, Columbus is the perfect city and we have the experience to make it a reality,” said Wayne T. Lewis. “That, and I’ll finally have something engaging to read while I’m waiting for lunch.”
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614 Magazine to launch in April 2009
By: Walker
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He’s probably just a really bad typist.
He’s probably just a really bad typist.
My point being if he doesn’t use the sort of broken English that’s used there and on the website, someone’s gone past making fun of the guy for being a tool and is just making fun of him for being foreign, which I don’t find very amusing.
He’s probably just a really bad typist.
My point being if he doesn’t use the sort of broken English that’s used there and on the website, someone’s gone past making fun of the guy for being a tool and is just making fun of him for being foreign, which I don’t find very amusing.
True, and no he doesn’t talk like that. But he almost deserves it IMO.
He’s probably just a really bad typist.
My point being if he doesn’t use the sort of broken English that’s used there and on the website, someone’s gone past making fun of the guy for being a tool and is just making fun of him for being foreign, which I don’t find very amusing.
Word. Have fun and trash each other, but the racial insults make me really uncomfortable. Aside from being low brow and uninspired, the remarks cross the line and insult about 1.2 billion people. Not cool.
I have never heard him speak (please see my previous posts that he is not polite) have only been the recipient of the blue diesel glare!!
He’s probably just a really bad typist.
My point being if he doesn’t use the sort of broken English that’s used there and on the website, someone’s gone past making fun of the guy for being a tool and is just making fun of him for being foreign, which I don’t find very amusing.
Word. Have fun and trash each other, but the racial insults make me really uncomfortable. Aside from being low brow and uninspired, the remarks cross the line and insult about 1.2 billion people. Not cool.
the use of ‘kinichiwaa’ pushes the envelope. otherwise, it doesn’t necessarily imply that anyone is an illiterate foreigner, just a dumb fool who monopolizes domain names and aspires to be pretty. throw in one word, and you’ve transitioned from funny to bigotry.
what is kinchiwa?
well, it’s actually “konichiwaa” and it is a greeting for hello or good afternoon in Japanese.
So wait, is this guy from Japan? I was assuming he was from the Indian subcontinent.
I have no idea where he is from as that does not matter, he needs to get a grip on being polite to others—I do not care who it is, if you cannot be civil to other people in a social setting you have MAJOR issues.
less time spent worrying about how douchebags treat her=happier Enzo.
i think what matters is separating the fact that someone’s not from the Caucasoid region of the world VS. being a general tool from Columbus
Ugh. I was just sort of hoping this thread would swing back around to being on topic. :?
We don’t say that word anymore.
We don’t say that word anymore.
US Census definiton of White = “A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. It includes people who indicate their race as ‘‘White’’ or report entries such as Irish,
German, Italian, Lebanese, Near Easterner, Arab, or Polish.”
Merriam Webster definition of Caucasoid = “designating or of one of the major geographical varieties of human beings, including peoples of Europe, Africa, the Near East…”
But to get back on topic for Walker – new magazine, cool.
Maybe 614 can do an article on DOUCHEBAGS!!!!!!! Both sexes….with a picture of a guy and girl with their eyes black taped out. :lol:
American Heritage definition of Caucasian: “Of or being a human racial classification distinguished especially by very light to brown skin pigmentation and straight to wavy or curly hair, and including peoples indigenous to Europe, northern Africa, western Asia, and India.”
I’m more confused than ever.
The new magazine is very exciting if it will be good. If it will be bad, then it is not as exciting.
We don’t say that word anymore.
I love outdated anthropology terms as much as the next guy, but this one is still in use. The term is still used in physical anthropology to categorize people within a certain range of anthropometric measurements (e.g. X head and body dimensions make you a Caucasoid).
Walker, sorry for derailing in a new direction here.
But Caucasoid is a racist term. In the same way it’s not OK to call a person of East Asian descent a “Mongoloid,” or a person of African descent a “Negroid,” it shouldn’t be OK to use the term “Caucasoid” or Caucasian” to describe a person of European, North African, Middle Eastern or Indian descent. The racial theory these terms were based on is completely bunk, and has been out of vogue for the past 50 years. So please update your vocabularies.
More information on the modern science of human origin here: [url]https://www3.nationalgeographic.com/genographic/[/url]
Fine, fine, everyone is a racist.
But back on topic, I’d like to know if 614′s publishers call their publishing company “Lewis and Clark.” And if not, why not?