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Press Release wrote
Local publishers bet big on Columbus
At what might seem an inopportune time to launch a new print publication, a pair of local publishers are betting big on Columbus and its largest demographic with the launch of 614 Magazine.
“We call ourselves “Generation Columbus”. There is nothing that really speaks to our group and there are more than 150, 000 people in this city between 25 and 35. That is what got us started thinking about this magazine. We wanted something good to read,” said Wayne T. Lewis, publisher.
Lewis, along with Clark Gaines are the publishers of the new, free monthly that will launch April 1, 2009. Despite being five months away, the publishers have approached the launch of their new publication in a unique way. They have produced a 104-page pilot issue which displays the depth and quality of the magazine to potential advertisers.
“This pilot issue has given us the opportunity to invest early in the sales team that will help make this a success. If advertisers have learned anything in the last few years, it’s that targeted advertising gives them a better bang for their buck and 614 will deliver that,” said Lewis. “Plus, the quality of our content and the way we do business will reflect highly on our advertising partners.”
614′s high-quality, original content covers a wide range of interests from the city’s dynamic arts and cultural scene to its music, both national touring acts and local artists. From personal finance to real estate and from fitness to fashion, the magazine shines a light on all that Columbus has to offer its largest group of residents.
“614 Magazine isn’t just for young professionals. We have reflected the wide variety of tastes, styles and values that make up our demographic. We are a true niche publication, rather than a typical, general-interest, “city magazine”,” said Gaines.
The editorial staff includes a certified culinarian, Angela Theado. In her At Home Chef feature, she shows readers how to prepare a gourmet-quality dishes in their own home, from ingredient selection to presentation. Also setting the magazine apart are other unique features like Adventure Girl. Spunky Stephanie Reighart explores a variety of adventures close to home, from hang gliding to spelunking, and provides tips for do-it-yourself weekend-adventurers. Walker Evans of columbusunderground.com contributes his deep knowledge of Columbus with city and dining news.
“The magazine is large, it is gorgeous, and people are going to pick it up,” said 614′s editor-in-chief, David S. Lewis. “The content is focused and intelligent, the photos are beautiful, the layout is clean, modern and very Columbus. It’s going to fly off the racks.”
The magazine will be distributed at over 250 locations designed to effectively target the audience. Over 100 of those locations will receive custom-designed, stainless steel displays which will help push 25,000 copies into readers hands.
It is no secret that print media in general has not fared well in the face of the shift to online media consumption. That, combined with the general economic uncertainty has not deterred the publishers from making a considerable investment in the project they believe will pay off.
“During tough economic times, advertisers make a flight to quality, and we intend 614 Magazine to be the quality print media in Columbus,” said Gaines. “We realize that’s a high place to set the bar right off the bat, but we would have it no other way.”
Columbus-area businesses seem to agree.
“We’re delighted to be participating in the pilot issue of 614. We take a very targeted approach to marketing in Columbus and are always looking for ways to reach out to the upwardly mobile, tech-savvy 25-35 demographic, said WOW! Internet and Cable Marketing Manager, Denise Bauer. “It looks like 614 Magazine will fit the bill perfectly.”
“I can honestly say I’ve never seen anything like it in Columbus,” agreed Allison Sweeney, Field Marketing Manager for Buca di Beppo restaurants. “We are very excited to be involved with this new magazine and, from what I’ve seen so far, I think it’s going to be a huge hit.”
The company’s continued growth & success with their two other niche print products, Tiger Weekly at LSU and UWeekly at Ohio State, has reinforced their confidence in launching another niche publication in Columbus. The publishers have also enlisted the help of an advisory board made up of the demographic which will meet each month to help keep the magazine on target.
“April can’t get here soon enough. We have hired great people, we’ve developed a unique concept, Columbus is the perfect city and we have the experience to make it a reality,” said Wayne T. Lewis. “That, and I’ll finally have something engaging to read while I’m waiting for lunch.”
Comments
- leftovers: Didn't realize they were owned by the Hill's Market people. Hopefully this
- mrpoppinzs: Looks like the COTA #6 goes right by there. I will have to try this place o
- bucki12: Brings back memories of walking up there when I lived in the KLD. It took m
- honestlyinsincere: Well done! Entertaining and supported by solid research.
- evantyler: And now the Dispatch weighs in... http://www.dispatch.com/content/storie
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614 Magazine to launch in April 2009
By: Walker
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I was anti CUMag until someone just sent me a note that the party pics were there, so now, to be fair, I have given +1 to CU Mag for today–hardly kudos, just one redeeming benefit other than kindling.
Wasn’t me, I wasn’t there… was that a dude? If so, I’ve made a grave mistake in the past ten minutes.
So I ran into RD and he said hello!!!!!!
A tiger can change his stripes!!
A tiger can change his stripes!!
no you didn’t
A tiger can change his stripes!!
So it’s way to late for me to make this comment, because the source was like 15 pages ago…
I really do hope 614 is a good publication. That said, I see no problem with Roopan buying domain names of potential future competitors. Furthermore, I think parking the strip-club review site there is a pretty hilarious strategic move. He isn’t doing anything to prevent them from doing business. If the domain was such an issue, they should have done a search before they named their magazine. And I am not saying they cannot name their magazine what they want… just if THATS the core issue here. He isn’t preventing a competitor from doing business, but he realizes they are a competitor and has been in the business long enough to pull a couple of tricks.
I really do hope 614 is a good publication. That said, I see no problem with Roopan buying domain names of potential future competitors. Furthermore, I think parking the strip-club review site there is a pretty hilarious strategic move. He isn’t doing anything to prevent them from doing business. If the domain was such an issue, they should have done a search before they named their magazine. And I am not saying they cannot name their magazine what they want… just if THATS the core issue here. He isn’t preventing a competitor from doing business, but he realizes they are a competitor and has been in the business long enough to pull a couple of tricks.
I call bullshit.
What?
I had to be fair. I like peace and harmony and I think he has made progress on amends…he wrote a note to CU/Walker and he said hello, now the two magazines can co-exist an thrive like all the Denver related magazines….certainly this town is big enough for both of them!
You’re saying it’s cool for a douchebag to douche.
I think that’s wrong.
Is it just that what he parked there was sexual in nature? If he did a re-direct to his own magazine, or a buckeye site or something would you think differently? Or is it the fact that he has the domain and won’t release it?
The fact that he has the domain and won’t release it is a bitch-move.
But to ice that cake, the stripclub shit further cements dudes total lack of class.
Have you ever started a band, blog, business, club…. a domain search is sort of the first stop. It is seriously ridiculous to suggest that Roopan has any reason to give this domain to a competitor. Maybe walker should redirect all of this traffic to donewaiting for a day and see if we like it better…
It was more than just stripper links, first of all, it also included fake announcements about 614 magazine. Secondly, if someone snagged tigertree.net and advertised toughskin jeans and flannel shirts as if they came from you…you’d be pissed.
Well I sell flannel shirts, they are pretty big this season…
But, yeah, I know I would be pissed. If we decide to open future locations we’ll purchase every available tigertree.___. Frankly, we should have them already. It’s still not an excuse in 2008 to form an entity and THEN try and buy the domain and say “hey someone has it already. damn.”
I can see people falling on both sides of the fence of wether or not the stripper page is acceptable, but to suggest he should hand over the domain is ludicrous.
Have to agree. People have been doing this for a long time, some even do it as a part time business. They find out what’s popular and buy the domain for a cheap, then re-sell it back to that business for a hefty profit.
Now, what Roopan’s done with it I do not agree with. As dirty as that kind of “business” can be (buying domains and selling them to that company for a profit), those people usually just park on the page. Slandering them before they’re even in existence just shows a low level of class…
Hmm…what would those domains be worth to you?![]()
http://www.supermotojunkie.com/images/smilies/Hmmmm.gif
I might have missed it buried in there, but did anyone suggested that he hand it over?
Generally it just seemed that more people were upset that he was using the domain to push falsified information about a competitor.
Illegal? I’m not sure.
Shady? Quite.
The fact that he has the domain and won’t release it is a bitch-move.
I am pretty sure there are others. Certainly implications… I don’t have time to read 26 pages right now…
But, yeah, I know I would be pissed. If we decide to open future locations we’ll purchase every available tigertree.___. Frankly, we should have them already. It’s still not an excuse in 2008 to form an entity and THEN try and buy the domain and say “hey someone has it already. damn.”
I can see people falling on both sides of the fence of wether or not the stripper page is acceptable, but to suggest he should hand over the domain is ludicrous.
I know someone who does this in hopes to sell them to the businesses for a rip off price. He has over 400 domains. You can own it, you just cannot make it a website of a R or TM product or service and if it is an LLC–like mentioed before you can go to court. It is just to be a pain in the ass and extort money from someone to pay you for your own domain name.